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Hempvana/Discount Led/email teardown

Save 15% & Feel Your Best ✨

How Hempvana built this send — a discount led email shipped as mixed / modular on Wednesday at 7am, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: HempvanaflowPreheader: “Hurry, Offer Ending Soon → ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.60
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.62 for Hempvana vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Shop Our Top Rated Pain Relievers
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“UNLOCK 15% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Maximum Strength Pain Relief with 5% Lidocaine”ingredient · substantiated
  • “Powered by 16% Menthol & 11% Camphor + Hemp Seed Oil”ingredient · substantiated
  • “High Blood Pressure Safe”efficacy · unsubstantiated
  • “Top Rated Pain Relievers”ranking · unsubstantiated
  • “24 Fruits & 24 Veggies in each capsule, Zero Carbs”ingredient · substantiated
Products featured
  • 5% Lidocaine Anorectal Creambestseller
  • GOväna Fruits & Veggies - 1 Month Supply
  • Extreme Maximum Strength Pain Relief Cream
  • Platinum Arthritis Pain Relief Gel
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.