How Green Beaver built this send — a community engagement email shipped as mixed / modular on Friday at 1pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Green Beaver does discount it averages 18.8% off — 2.0 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.79 for Green Beaver vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Community Engagement
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Venez échanger avec nous !
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Rejoignez notre communauté”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“ensemble complet de soins solaires et de protection cutanée 100 % naturels”ingredient · unsubstantiated
Products featured
Gel Nettoyant Aloès Sensible
Crème de Jour Aloès Sensible
Antisudorifique Exotic Passion
Protech Mineral Sunscreen SPF 50
St. Francis Ear Oil
St. Francis Skin Harmony
St. Francis Skin Defend
St. Francis Castor Oil
HappyCohort
See how your brand compares — open HappyCohort
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.