How Graftobian Makeup Company built this send — a full coverage foundation email shipped as product hero on Tuesday at 6pm, carrying a $40 bogo offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Graftobian Makeup Company does discount it averages 17.5% off — 3.2 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.63 for Graftobian Makeup Company vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Full Coverage Foundation
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Bogo Deal
Hero headline
Buy 2 Get 1 Free - Goodbye Redness
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
$40 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Glamour Crèmes”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“this is the exact formula used on movie sets and TV studios - where actors get shot in ultra-close, unforgiving HD”efficacy · unsubstantiated
“HD-camera tested - the highest bar there is”efficacy · unsubstantiated
“Gentle enough for sensitive skin, buildable enough for full coverage”ingredient · unsubstantiated
“Full coverage in thin layers - so it never looks like a mask”efficacy · unsubstantiated
Products featured
HD Glamour Crème Pro HD Foundation$40hero
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