HappyCohortEnter app

Jack Black/Discount Led/email teardown

FINAL HOURS for 20% off

How Jack Black built this send — a discount led email shipped as product hero on Monday at 2pm, carrying a 20% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Jack BlackcampaignPreheader: “Time to stock up on essentials. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.45
Sent
Mon · 2pm
Format
Product hero
How this send compares
  • 20% off — 0.7 points shallower than the tracked set average of 20.7% (this brand averages 18.3% when it discounts).
  • Voice warmth 0.53 for Jack Black vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Bestseller Collection
Hero headline
GET 20% OFF BEST SELLERS
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primaryctrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_0
  2. 2“Best Sellers”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_1
  3. 3“SKINCARE”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_2
  4. 4“Shop Body Care”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_3
  5. 5“Shop Gifts & Sets”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_4
  6. 6“Get 20% off best sellers with code BEST20 – Shop Now”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_5
  7. 7“Jack Black – Nothing complicated. Just superior skincare.”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_6
  8. 8“Jack Black Exclusives”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_7
  9. 9“Free shipping on $50+”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_8
  10. 10“Free samples with every order”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_9
  11. 11“Subscribe & save up to 10%”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_10
  12. 12“Follow us on Facebook @getJackBlack”→ Product pagectrk.klclick.com/l/01KXDVYFAEG51XDCDNN69PBYEM_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Monday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Nothing complicated. Just superior skincare.”efficacy · unsubstantiated
Products featured
  • All-Over Washbestseller
  • Cool Moisture Body Lotionbestseller
  • Turbo Wash Energizing Cleanser for Hair & Bodybestseller
  • Original Pit Boss Deodorantbestseller
  • Black Reserve Body & Hair Cleanserbestseller
  • Industrial Strength Hand Healerbestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.