How [redacted] of Nature built this send — a clean ingredients email shipped as product hero on Wednesday at 3pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When [redacted] of Nature does discount it averages 11.3% off — 9.5 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.54 for [redacted] of Nature vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
HOW OUR MINERAL SPF SPRAY IS CHANGING THE GAME
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SOLAR SHIELD SPRAY”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% mineral protection — Non-nano zinc oxide only. No chemical filters.”ingredient · unsubstantiated
“Air-powered, not aerosol — No propellants. No hydrocarbons. Continuous 360° spray that reaches every angle.”efficacy · unsubstantiated
“Water resistant for 40 minutes”efficacy · substantiated
“Over 30,000 sold this summer”social proof · unsubstantiated
“Aloe vera, jojoba oil, and green tea extract hydrate and strengthen while it shields.”ingredient · unsubstantiated
“Featured in The Strategist: 'It goes on feeling no different from a cream formula with the added ease of a nonaerosol spray.'”social proof · substantiated
Products featured
Solar Shield SPF30 Sprayhero
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