HappyCohortEnter app

FlutterHabit/Application Guarantee/email teardown

Lashes you’ll love

How FlutterHabit built this send — a application guarantee email shipped as mixed / modular on Monday at 7am, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: FlutterHabitflowPreheader: “We guarantee it! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.85
Sent
Mon · 7am
Format
Mixed / modular
How this send compares
  • When FlutterHabit does discount it averages 35.0% off — 14.3 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.82 for FlutterHabit vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Application Guarantee
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Customer Welcome
Hero headline
A Note from Our Founder
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primary
  2. 2“LASHES”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_1
  3. 3“BEST SELLERS”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_2
  4. 4“EXTRAS”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_3
  5. 5“BUNDLES”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_4
  6. 6“LASHES”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_5
  7. 7“BEST SELLERS”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_6
  8. 8“EXTRAS”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_7
  9. 9“BUNDLES”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_8
  10. 10“Edit Email Preferences”→ Product pagectrk.klclick.com/l/01KXD4TNTGKNCS880TXRX7AH2D_25
  11. 11“BOOK NOW”→ Content / blog
  12. 12“CHECK NOW”→ Content / blog
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “5,000+ 5 Star Reviews”social proof · unsubstantiated
  • “Vegan & Cruelty Free”ingredient · unsubstantiated
  • “Money Back Guarantee”guarantee · substantiated
  • “Application Support Guaranteed”guarantee · substantiated
Products featured
  • Willow Luxe Faux-Mink Underlash Clustershero
  • Made For This Longwear Adhesive
  • Prep It Adhesive Primer Black
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.