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Fleur & Bee/Gift With Purchase/email teardown

Discovery Sets with Surprise Gift

How Fleur & Bee built this send — a gift with purchase email shipped as product hero on Friday at 7am, carrying a $50 gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Fleur & BeecampaignPreheader: “100% of profits donated to charity ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$50 off
Voice warmth
0.75
Sent
Fri · 7am
Format
Product hero
How this send compares
  • When Fleur & Bee does discount it averages 35.0% off — 14.3 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.72 for Fleur & Bee vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: User-generated
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Discover the best of our skincare line.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$50 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop and Save”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “All products are sustainably made respecting the environment”sustainability · unsubstantiated
  • “Clean, Cruelty-Free, Vegan”ingredient · unsubstantiated
  • “100% of profits go to Days for Girls”sustainability · substantiated
  • “10% Vitamin C in Nectar of the C serum”ingredient · unsubstantiated
  • “Carefully-selected ingredients to promote long-term skin health”efficacy · unsubstantiated
Products featured
  • Discovery Set (5 Deluxe Minis)$50hero
  • Crème de la Cream Brightening Moisturizer
  • H2 Oh Yeah Hydrating Moisturizer
  • Nectar of the C Vitamin C Serum
  • Just Dew It Hydrating Serum
  • Eyes Eyes Baby Anti-Aging Eye Cream
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.