Epicuren Discovery/Bundle Savings/email teardown

Bundle And Save...Up to 40% Savings! πŸŽ‰

How Epicuren Discovery built this send β€” a bundle savings email shipped as product hero on Monday at 3pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Epicuren DiscoverycampaignPreheader: β€œBundle Up the Glow β€” Save Up to 40%! πŸ€‘ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Bundle / set
Voice warmth
0.60
Sent
Mon Β· 3pm
Format
Product hero
How this send compares
  • When Epicuren Discovery does discount it averages 27.8% off β€” 7.0 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.67 for Epicuren Discovery vs 0.69 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
The Beauty of Bundling
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.50
CasualFormal
Reader focus0.65
β€œWeβ€β€œYou”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP SKINCARE SETS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
  1. 1β€œSHOP SKINCARE SETS”→ Product page Β· primaryctrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_3
  2. 2β€œSKINCARE SETS”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_2
  3. 3β€œImage of Prevention & Correction Duo”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_4
  4. 4β€œBUY NOW”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_5
  5. 5β€œImage of Colostrum Duo”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_6
  6. 6β€œBUY NOW”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_7
  7. 7β€œImage of Travel Minis Body Edition”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_8
  8. 8β€œBUY NOW”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_9
  9. 9β€œSHOP SKINCARE SETS”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_10
  10. 10β€œFREE SHIPPING INFO”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_11
  11. 11β€œSKIN QUIZ INFO”→ Quiz / diagnosticctrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_12
  12. 12β€œRETAILER INFO”→ Product pagectrk.klclick1.com/l/01KXDZ102NVCG83AZ3FG7GHMBB_13
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œvisibly nourish the skin and help with the appearance of fine lines and skin tone”efficacy Β· unsubstantiated
  • β€œpowerful, formulas to visibly nourish the skin and help with the appearance of fine lines and skin tone”efficacy Β· unsubstantiated
Products featured
  • Prevention & Correction Duo
  • Colostrum Duo
  • Travel Minis Body Edition
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.