How EltaMD Skin Care built this send — a sun protection email shipped as product hero on Wednesday at 7pm, carrying a spend threshold offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: EltaMD Skin CarecampaignPreheader: “Because everyone deserves to live freely under the sun.”
Offer
Spend threshold
Voice warmth
0.72
Sent
Wed · 7pm
Format
Product hero
How this send compares
When EltaMD Skin Care does discount it averages 15.0% off — 5.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.58 for EltaMD Skin Care vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Sun Protection
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Giving
Hero headline
UV Daily Untinted SPF 40 — available for a limited time in custom packaging designed by artist Lucy Kirk
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
click.skincare.eltamd.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“94% agree it has a lightweight texture”efficacy · substantiated
“94% agree it feels comfortable on the skin”efficacy · substantiated
“92% agree their skin feels more hydrated immediately after applying”efficacy · substantiated
“#1 Dermatologist Recommended | Trusted | Personally Used Professional Sunscreen Brand”ranking · unsubstantiated
Products featured
UV Daily Untinted SPF 40 (Lucy Kirk Special Edition)new
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