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ELOREA/Seasonal Scent Guide/email teardown

Your Summer Scent Guide

How ELOREA built this send — a seasonal scent guide email shipped as product hero on Monday at 12pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: ELOREAcampaignPreheader: “Plus, a Free Gift for a Limited Time ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Gift with purchase
Voice warmth
0.65
Sent
Mon · 12pm
Format
Product hero
How this send compares
  • Voice warmth 0.59 for ELOREA vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Seasonal Scent Guide
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Free Gift
Hero headline
Summer, Bottled.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP SUMMER SCENTS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP SUMMER SCENTS”→ Collection · primary
  2. 2“FRAGRANCE”→ Product pagectrk.klclick.com/l/01KXDMTNCQQ0C7JJ574T7KNWRM_3
  3. 3“HOME SCENTS”→ Product pagectrk.klclick.com/l/01KXDMTNCQQ0C7JJ574T7KNWRM_4
  4. 4“HAND & BODY”→ Product pagectrk.klclick.com/l/01KXDMTNCQQ0C7JJ574T7KNWRM_5
  5. 5“Custom”→ Product pagectrk.klclick.com/l/01KXDMTNCQQ0C7JJ574T7KNWRM_12
  6. 6“41 Spring St. New York, NY 10012”→ Product pagectrk.klclick.com/l/01KXDMTNCQQ0C7JJ574T7KNWRM_14
  7. 7“SHOP NOW”→ Product page
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted

No explicit claims detected.

Products featured
  • Hazy Blue Eau de Parfum
  • Water Eau de Parfum
  • Gentle Shower Eau de Parfum
  • Haenyeo Eau de Parfum
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.