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EISENBERG Paris/Discount Led/email teardown

15% Nachlass auf Ihre nächste Bestellung mit dem Code*: [redacted]

How EISENBERG Paris built this send — a discount led email shipped as mixed / modular on Wednesday at 8am, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: EISENBERG PariscampaignPreheader: “Luxus liegt in Details, entdecken Sie, wie wir Sie verwöhnen ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.70
Sent
Wed · 8am
Format
Mixed / modular
How this send compares
  • 15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 16.4% when it discounts).
  • Voice warmth 0.66 for EISENBERG Paris vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Luxury / Exclusivity
Hero headline
Entdecken Sie Ihre exklusive Online Vorteile – 15% Nachlass mit Code [redacted]
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“JETZT SHOPPEN”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
8am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Anti-rides, raffermissant, peaux fatiguées (Anti-wrinkle, firming, tired skin)”efficacy · unsubstantiated
  • “Trio-Moléculaire® formula”ingredient · unsubstantiated
  • “12H Wear Perfect Result (Fond de Teint)”efficacy · unsubstantiated
Products featured
  • Soin Anti-Âge Trio-Moléculairehero
  • Élixir de Jeunesse
  • Fond de Teint Correcteur Invisible
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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.