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The Eczema Company/Eczema Skin Education/email teardown

Eczema in Summer? Here’s How to Cope!

How The Eczema Company built this send — a eczema skin education email shipped as editorial / long-form on Tuesday at 12am, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: The Eczema CompanycampaignPreheader: “Enjoy the Summer Sun Without the Eczema Flares ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.72
Sent
Tue · 12am
Format
Editorial / long-form
How this send compares
  • When The Eczema Company does discount it averages 12.5% off — 8.2 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.74 for The Eczema Company vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Eczema Skin Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Natural Skincare
Hero headline
Eczema in Summer? Here's How to Cope!
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“LEARN MORE”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
35
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“LEARN MORE”→ Content / blog · primaryctrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_0
  2. 2“The Eczema Company Logo”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_1
  3. 3“Natural Skincare”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_3
  4. 4“Gentle Clothing”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_4
  5. 5“Accessories”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_5
  6. 6“Take a Quiz”→ Quiz / diagnosticctrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_6
  7. 7“The Eczema Company”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_7
  8. 8“The Eczema Company”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_8
  9. 9“Welcome to our family 💙 - Turn On Images!”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_9
  10. 10“LEARN MORE”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_11
  11. 11“LEARN MORE”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_13
  12. 12“LEARN MORE”→ Product pagectrk.klclick.com/l/01KXEXZWZ46Q1AYA3KV0ZDPXWT_15
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “GMO-Free / Cruelty-Free / GMP certified (YoRo Naturals Manuka Balm)”ingredient · unsubstantiated
  • “100% Pure Fully Refined Emu Oil — Nature's Best Multitasker”efficacy · unsubstantiated
  • “Emu Oil Soap For Sensitive Skin — Cleanse Soothe Hydrate”efficacy · unsubstantiated
  • “Zinc-Embedded TENCEL™ fabric (Remedywear)”ingredient · unsubstantiated
Products featured
  • YoRo Naturals Nourish + Hydrate Manuka Balm
  • Bia Gentle Cleansing Oil 2.0 (3+ months)
  • TSW Relief Routine: 2 Steps | Emu Joy
  • Eczema Sleeves for Adults, Kids, Toddlers, Babies - Zinc-Embedded TENCEL™ | Remedywear
  • Kids Eczema Long Sleeve Shirt - Zinc-Embedded TENCEL™ | Remedywear
  • Flare-Up Relief Routine: 3 Steps | Emily Skin Soothers with Chinese Herbs
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.