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Earth Harbor Naturals/Sustainability/email teardown

Achieve your skin & lifestyle goals!

How Earth Harbor Naturals built this send — a sustainability email shipped as mixed / modular on Tuesday at 7am, carrying a $15 $ off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Earth Harbor NaturalsflowPreheader: “What you didn't know about Earth Harbor... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$15 off
Voice warmth
0.75
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • When Earth Harbor Naturals does discount it averages 21.3% off — 0.5 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.73 for Earth Harbor Naturals vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
JOIN OUR MISSION
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$40
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Beyond non-toxic & plant-based — ethical, sustainable, & scientific”ingredient · unsubstantiated
  • “Plant-based”ingredient · unsubstantiated
  • “Vegan”ingredient · unsubstantiated
  • “Carbon Neutral”sustainability · unsubstantiated
  • “Plastic Negative”sustainability · unsubstantiated
  • “1% for the Planet”sustainability · substantiated
  • “Cruelty-Free”ingredient · unsubstantiated
  • “Fair Source”sustainability · unsubstantiated
  • “Woman Owned”ingredient · unsubstantiated
  • “Allergy Tested”efficacy · unsubstantiated
Products featured
  • SUNRISE TO SUNSET Mini Set
  • SUNSTONE Hair Revive Elixir
  • TREASURE Barrier Boost Glazing Milk
  • Oasis Deep Pore Gel Cleanser
  • Marina Biome Brightening Concentrate
  • Anchor Bio-Retinol Youth Serum
  • Mermaid Milk Nutrient Glow Moisturizer
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.