Earth Harbor Naturals / Discount Led / email teardown
25% off at Thrive Market πΏ How Earth Harbor Naturals built this send β a discount led email shipped as product hero on Sunday at 2pm, carrying a 25% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Sun, Jul 12, 2026 From: Earth Harbor campaign Preheader: βBiggest sale of the summer Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
25% off β 4.3 points deeper than the tracked set average of 20.7% (this brand averages 21.3% when it discounts).Voice warmth 0.73 for Earth Harbor Naturals vs 0.69 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
25% Off Thrive Marketplace
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Tue, Jul 29, 2025
03
Voice & tone Formality 0.40
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.50
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
1 βSHOP THE SALEβ β Collection Β· primary ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_0 2 βThrive Market Logoβ β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_1 3 β25% Off Thrive Marketplaceβ β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_2 4 βThrive Market Box with Earth Harbor productsβ β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_3 5 βSHOP THE SALEβ β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_4 6 βJoin our SMS listβ β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_5 7 βBecome an Ambassadorβ β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_6 8 βJoin our Rewardsβ β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_7 9 βLuxury, Made Honestβ’β β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_8 10 βclick here.β β Product page ctrk.klclick1.com/l/01KXBAEQC2P54J7KS7HDEP9PPD_12 05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βSensitive Skinβ efficacy Β· unsubstantiated βTruly Cleanβ ingredient Β· unsubstantiated βDerm Testedβ efficacy Β· unsubstantiated βProven Activesβ ingredient Β· unsubstantiated βOcean Friendlyβ sustainability Β· unsubstantiated Products featured
Dawn to Dusk Kit hero Glow On Kit hero CΓ©leste Sea Azee Beach Waves Oasis Celestian Nymph Butter HappyCohort
See how your brand compares β open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Earth Harbor Naturals β All discount led emails β All % off offers β Summer kickoff sends β