STOP WHAT YOU'RE DOING — 20% Off Sitewide* Ends Soon.
How DUNE SUNCARE built this send — a discount led email shipped as product hero on Tuesday at 5pm, carrying a 20% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
20% off — 0.7 points shallower than the tracked set average of 20.7% (this brand averages 19.0% when it discounts).
Voice warmth 0.67 for DUNE SUNCARE vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Efficacy
Hero headline
SCORCHING SUMMER SALE IS ON.
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 9, 2026
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“STOCK UP & SAVE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“72-hour hydrating, bestselling serum/moisturizer/sunscreen-in-one. Clinically proven to drastically enhance and protect your money maker.”efficacy · unsubstantiated
“award-winning suncare line, packed with clinically proven benefits”efficacy · unsubstantiated
“The Melt Stick is by far the best SPF stick I've tested – mineral and chemical.”ranking · unsubstantiated
“Paraben Free, Non Toxic, Vegan, Non GMO, Cruelty Free, Reef Friendly”ingredient · unsubstantiated
Products featured
The Mug Guard$22bestseller
The Sporto Spray$19
The Melt Stick$22
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