HappyCohortEnter app

Dr. Barbara Sturm/Routine Education/email teardown

Summer Bodycare Routine 💌

How Dr. Barbara Sturm built this send — a routine education email shipped as product hero on Sunday at 10pm, carrying a 20% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Dr. Barbara SturmcampaignPreheader: “Must-haves for the new season”
Offer
20% off
Voice warmth
0.55
Sent
Sun · 10pm
Format
Product hero
How this send compares
  • 20% off — 0.7 points shallower than the tracked set average of 20.7% (this brand averages 17.9% when it discounts).
  • Voice warmth 0.58 for Dr. Barbara Sturm vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
HEAD-TO-TOE SUMMER GLOW
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 21, 2025
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP BODYCARE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
clicks.drsturm.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“SHOP BODYCARE”→ Collection · primaryclicks.drsturm.com/f/a/p46PJaQNUv_pXHh1Bog9uQ~~/AAAHahA~/g64WoVuwBq7j14sjT3srWlZjiafGe5fXM5VGmCO8_wI67YLCU_kK2h06Oox23-gNAMDj7G3PcqP7NyaDg5RmVERAOxb8QaIRd8KoTgcDUcKJORajuEug140Z-axPodxhcY3Qm5e4pPMvfqYj2h7nyucYEZZYrc-WPcrS2kzwver1DoI2Iel5nKlgyqWb8fAiIfHWYXc66hcBN7rGKaVoXkMfPloTmuGGfiG-PMxOIgzMPnu7QXKJcFN1Wtbyuqh0TYBez7MXVGZGPPppZw20-QVq1YKLDlLOlSgizHG89VxmpRTsPQEJMVMl8V-HlvBXssZYzMRr7qUlnYubqoUCBpZNkdGA-wLPa9NxPkN0eOr-KExUcFW2t-IguNrRiPlkhq_EFsP54NnmcgHIHMX6rA~~
  2. 2“SKINCARE”→ Product pageclicks.drsturm.com/f/a/Jgh1Tw9E2S5qsvbUD0PVqA~~/AAAHahA~/jiBdVKf-k3coBOykSOv-li_jMLIfzXYkoQBOIYlv-Bmp61q8_oRrOTq782gRmRywL0bmr4jj3NUxivc_ZU21LiS9F01uuRQ1UN8G-pGpE1kJJEelMOBwPf64dNpnZ_CQ55pGrtSRugDlBU8wV_7ZSwEnM5bl66dfjsGjOU4DO6FIP8tzX9rsEGdPq-ZXmyHiVsvesPmdaCdokx9B1azD_XSOMnkUxnuy-Trr-2l_fv0QlnO2CLX8sXeE_hJQ-U7n63ncDbHQCdkqBHEyIMR82NfqnSo_VK3Cw3vhEH5rdTl8QKqLpys1v4DWF4e_uxXXwTeUhjovB3Lql546m0WOR-0e053zNORCqQB9L9ZvugA~
  3. 3“EXCLUSIVE SETS”→ Product pageclicks.drsturm.com/f/a/pTYiqYsoBgfjVLTdU1W6_Q~~/AAAHahA~/xBsnC1YUvlLu-_lhDrPYwncSmvKV3gd1rvzrktd4Yo62QETNQj480UtKRF7eP8T1-YM47z8nqfjQLPZRF_87AN2Vm7zWhEuqVg0zYMur9pk-43hrv6CC_fWfpyCImF_5qy4Q1tSVxItfZZebPx7TZAwjsFVwa9uMnRrRLS9SskahT1_C9t0tZNfsE-D0-b93SNcVKr_DqLyPb7FsZf1DfA-eCFoFTeTWs2C6vE2mW0NLC1kplPVMZswySXwFowq6GbWOgYUIxCcgqiteODvTS_eUH0Zi02GFuRvYA4SCWN119nAV5aNahQo63dh4vYSfvLcSVhNaTC-YWFP_taZVg2TLllGDEQQhiXnjnKjapaA~
  4. 4“ROUTINE FINDER”→ Product pageclicks.drsturm.com/f/a/WSU8J06IPWg6F0ChDYceeQ~~/AAAHahA~/qnCKyvzV7mEfNsMpGujnCIUuXZJU5HqWbyaWZyw3STSJyJCuyuZEzlV82u41kExrFudloWhzZ56OXPjWMzM7gRmQ6ULJ9k8YO6v-JumttE_EgQudz-bd2TxnFR_bsa9Jg0Kmkv5ZsFfBC3zTVPv8BEiuANR4-7SEifhDU9U2T0HaVvqlrHOrRUNcI9OvHgsLABbwRBnjU1UwNMA7hxnAB_qpUBNv2NMrsSpn1ZmYllg5_jPu2ngZM3csXarDw90uAQ0pC75NkqkgJbhi_oGwm-iEcvI1UnTTFthN3qrZCjQpUGu5L4NaplquY-ZYGkaUwj_kX-MAcONi0CWKbsm527kCxBWFfeX-i5kK1iJSHA8~
  5. 5“SPA & BOUTIQUES”→ Product pageclicks.drsturm.com/f/a/M6M7I0kP-16CEFcU1V7JUQ~~/AAAHahA~/3Mr3X1_Bzr_haCY8ipDXGeH3oHuuVVEF7bi_sivRaihkmG4jnazKyK-kwZ2YUTHAJaeH9KCspClH265YYvzm-x1tZXOVUgynNcLten9WGx4F_MuI5_5Mv3eOm6Q60OdeQ0XB8KxOrYz5OC3-RDszzQwFZLb8bBDM1H7nG4M4GvH_bh8AAZdIJ-6h6QttVddh6ilk_LnmqbMCz2BYD06hqZROsIjC29p9V3b1z9SxOTFKw5zdQXRS6dEmDliXnvgg-iGNThI-hZZEPnc_hPd_wV5rmXqvrZcUNj1fskirdVTnkPc2GoXRpoqOUzan2XVKiDFamz_Jd1NS9qYP8Qxij6qAJZ5vzwNVWqVGZskh55A~
  6. 6“SKINCARE”→ Product pageclicks.drsturm.com/f/a/MyrNjzBgZZCV7BX5wTqSjQ~~/AAAHahA~/jiBdVKf-k3coBOykSOv-li_jMLIfzXYkoQBOIYlv-Bn7P2ia9bIaWosqo_8MrPxhjlqyIM5skaHBvCf5rolWIvVwd01I-o0vfGna0UFBUGzQpyzJUO55vxAXMQu-J2X0iVxncvtfMhO70kJRQxWDpRbryhJPNV7iK-JkFPAOr4PKXsr7X6yJOULMP1WzbTb9-y6zrKDDTkMfakqRLzfA5UfZDGzsmmVfFCeH0ZOvN2Zd-oG43DhhQ0of6px1KhiF4Eo9asmLB---96jhtwmsyNrsDekGcmp3kx9iy0vtQ2fO6pr3x6aqRDDIrI5UqO4-vZi7NK4ZWvN0DVS8QnE2Mlm1NqItP58xSwUUocItafg~
  7. 7“EXCLUSIVE SETS”→ Product pageclicks.drsturm.com/f/a/7CtqRtFzeVs6p19O9H6V9Q~~/AAAHahA~/xBsnC1YUvlLu-_lhDrPYwncSmvKV3gd1rvzrktd4Yo62QETNQj480UtKRF7eP8T1yGHh838W7y0kuAfPN0S_xaJKqH9hk5H425NhNNaFL82pN8iXk8NXoScydsD918PvO60bMeEw1lmQxGiC0lUOm4YyPjJvtOVKpHxMYIEHMwdec8_C_NxIEWFaH-LfvJAbdNdtIZY1mW4fsC-NWO7oHkbDCac369KIEAzq_er69HMfIRKILnXsO_5V3tNQy3ocBjTOdZ62-Hlx6XTn0Cd-f28lHz9_x8JOYODdFp_zYjYtj_47gCPCa7cKWfLSJJUNd2i6Eh-C1wPP0YnMuSCZXL4FW0IwpysVGEvqWzAzmsU~
  8. 8“SPA & BOUTIQUES”→ Product pageclicks.drsturm.com/f/a/wsF9hG6609QpkwUQ_iFkvQ~~/AAAHahA~/3Mr3X1_Bzr_haCY8ipDXGeH3oHuuVVEF7bi_sivRaihkmG4jnazKyK-kwZ2YUTHAZnMsMcTkxsnk4sLXzgrhF_0SWDPLccyk067k2XSxONIEIn1iAvSQyb_7hRL404TIKfYok9hqSlIVMg4nlYxR3MtnFX1Tek8P-Q3sANX8smxzd-p5NNxOEi3QqcvtGeFjnZFBYR6cR-aB2RJocVQorPy6LD_EzWM_Xthefk2LdaBDwrMfQO9xSISWGVSiCs1apxaAF0oyllA0SdiIerIrlsP5wzk0jtaY8FmdGGB2paiFOuzFAi7MtkUMozYb9XWmFsWt8idWWN7SEV7V70PnMj2sANE55wOdjwGJSSzT1u0~
  9. 9“HEAD-TO-TOE SUMMER GLOW”→ Product pageclicks.drsturm.com/f/a/cuLzaP8A354ei6vXCVP7qA~~/AAAHahA~/P6-QrA3UF-NqU9XCCKgakxH_-5OWw1-eFoQZjPRN1X8SRciGqyltYg4nM-YQTtIBkzSDj6NESsxRov3Hg9r9lEXTz1wTw4OKJPy5kHob8IPGMiVHHfud4vKeT2AwHNeoA7FoVdD_8b9Tzw-sO2xPzo18aUmSz6Xhy8NYoRG2hk3w52g9nKjli4Vu4B9QxnQOyPx5Fy7OED83HjAR_EDFf5sBia4wbonbqOTUlN4q_Jc3P9m3ieXndfXE5STuFfbMb4cFQTBNfp3dL18IilKZclFUHV2PYN-eKDOjOMnQc9hu0CICyXK3JmWf4THPQE6rmVaDsGLkji_2CQuOUaI1nY9a5ZNVjNt59Tg0bKBVMO0gYajcYhINpE4vU57O3pqU
  10. 10“SHOP BODYCARE”→ Product pageclicks.drsturm.com/f/a/ZXaajcAaPwFmffH6iT8ltw~~/AAAHahA~/P6-QrA3UF-NqU9XCCKgakxH_-5OWw1-eFoQZjPRN1X8SRciGqyltYg4nM-YQTtIBkzSDj6NESsxRov3Hg9r9lAN0SaxtIBe5tTNQ05h2u0IhAIIpE3LAtxs82bvUILpnFwxBbks1Ccp8542MMg-BxVA_CQSCAHjoR4j-8espWhbuSxNUb5KDPkT21HKc5-op4yomwggE8L9biKJMTm_9kXN346LmzSJPUKMFpSGTNcjuZGlyc2vrZBLUVnaUf7uwm8JyfaqYUdPqSjGJgR8RteRpsXyBTBY8KF5kJGuk1VeHTb8VD5mwBYwhWozQQAVuub6XLIW6DP1wRBggQ9ny_zCMuNcPSrhSueCWoAwtmgJgTF-ddZJZnWuuHNt1QaFJ
  11. 11“Shop Now”→ Product pageclicks.drsturm.com/f/a/FTAELPHgSTPgsPIuBBQ9Rg~~/AAAHahA~/DFblKqAnm8ZynVFAmkWTKs1qmAeoBYQhIMw8XAEeU2IWNo4m9RWm-wfl-F23i3XFXVWle94MAmy2V23Eo5Sh4RYEbVjAc9SOq2sYenebYmUAgBq24ZoeQ92oDAiGn_AuYJaNpOiW30LWyNZk65gmdBpumaoOqzgweEVNFj6GbDfjEjCPhzCNGVeR8a2-AuIhFKpzxs4e2DkSam345qTeCC_JjZTZVTtfLQpqVRNQionElSF9lVnWHORfE1Z-ER66hE-JVmXE6C6O0JbZVpDsIVivui0XPXxXIm-7G-LOsIT7hAve-5aGUTseM15b4H-lNP_xTFQ7F1l4xcIcY1U_atUAWIaSXmJGOZdPhjvQbAM~
  12. 12“ANTI-AGING BODY SCRUB”→ Product pageclicks.drsturm.com/f/a/5vymmOuDSY5PRTj0x6NMwg~~/AAAHahA~/DFblKqAnm8ZynVFAmkWTKs1qmAeoBYQhIMw8XAEeU2IWNo4m9RWm-wfl-F23i3XFR6ncN7WXkP16gR4WxACXGAUJsC9d4hgQ83Zxqu1Amg7Cnytp7wcWLeJ2cvMzz536YjEPQBLpTFcXNRWiuCynGiEkEpT-hnylbnpTn9Qj1atJSUbb7yebfAb1yUCBrqkGsQZijPh6hQfcYfkPxPDn8zb9RlWY7NcrADPVMZryyqLszkaIL3g8_kkY6nDp3CMSpPMHd1kOnvdWwS8UgbYncLtcRSw05ju2XcN-ALDH9HssVFBddz4boYEOEU002SCDrkjnGG3kIHQfocYDzqhr5j5tp0rb6sks4GMJB4qqkA8~
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06

Send timing

Day
Sunday
Local hour
10pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “An antioxidant-rich oil blend with brown sugar to gently exfoliate, energize, and boost circulation.”ingredient · unsubstantiated
  • “A science-backed body serum that delivers intense hydration while helping improve elasticity, texture and glow.”efficacy · unsubstantiated
Products featured
  • Anti-Aging Body Scrub
  • Super Anti-Aging Body Serum
  • Everything Bronzing Drops Body Duo$245new
  • Everything Bronzing Dropsnew
  • Anti-Aging Body Cream
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.