How Dr Sam's built this send — a gift with purchase email shipped as product hero on Wednesday at 7am, carrying a $22 gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.76 for Dr Sam's vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Clinical Efficacy
Hero headline
Your free gift is about to expire!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$22 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$40
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“the first NAD+-boosting barrier repair moisturiser that's clinically proven to be suitable for sensitive skin”efficacy · substantiated
“Human Repeat Insult Patch Test carried out on 100 subjects over a 6 week period with sensitive or eczema prone skin”efficacy · substantiated
“Cruelty Free”sustainability · unsubstantiated
“60 Day Happiness Pledge”guarantee · substantiated
Products featured
Flawless Moisturiser Intense 25ml$22hero
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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.