How Dionis Goat Milk Skincare built this send — a discount led email shipped as mixed / modular on Saturday at 3pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for Dionis Goat Milk Skincare vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
DISCOVER YOUR NEW ROUTINE
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
35
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
1“SHOP NOW”→ Collection · primary
2“RISK FREE SAMPLER PACK”→ Product page
3“FIND YOUR FRAGRANCE”→ Product page
4“SHOP BEST SELLERS”→ Collection
5“SHOP NEWNESS”→ Collection
6“SHOP BATH & BODY”→ Collection
7“SHOP SKINCARE”→ Collection
8“SHOP FOOT CARE”→ Collection
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Saturday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Cruelty Free”ingredient · unsubstantiated
“Clean Ingredients”ingredient · unsubstantiated
“Paraben Free”ingredient · unsubstantiated
“Dermatologist Tested”efficacy · unsubstantiated
Products featured
Goat Milk Hand Cream Risk Free Fragrance Samplerhero
Goat Butter Lip Mask - Watermelon Burstnew
Goat Milk Shave Butter for Face & Body
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