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Dermalogica/Gift With Purchase/email teardown

FINAL REMINDER! No extensions. 7 gifts end tonight.

How Dermalogica built this send — a gift with purchase email shipped as mixed / modular on Wednesday at 2am, carrying a $177 gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: DermalogicacampaignPreheader: “Your biggest gift haul of the season ends tonight. Claim 7 FREE gifts (up to $177 value) before midnight. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$177 off
Voice warmth
0.45
Sent
Wed · 2am
Format
Mixed / modular
How this send compares
  • Voice warmth 0.62 for Dermalogica vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Spend Threshold / Buy More Get More
Hero headline
BUY MORE, GET MORE — Claim 7 FREE gifts (up to $177 value) before midnight
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$177 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$215
Urgency
Deadline-led
Expires Wed, Jun 24, 2026
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
2am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Up to $177 gift value with qualifying purchase”efficacy · unsubstantiated
  • “Covered by HSA/FSA (Dynamic Skin Recovery SPF 50, Acne Clearing Skin Wash)”ingredient · substantiated
  • “Fast + free shipping on all orders”guarantee · unsubstantiated
Products featured
  • Dynamic Skin Recovery SPF 50$129hero
  • Circular Hydration Serum$99
  • Acne Clearing Skin Wash$73
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.