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DeoDoc/Routine Education/email teardown

Experiencing Intimate Odor?

How DeoDoc built this send — a routine education email shipped as editorial / long-form on Sunday at 2pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: DeoDoccampaignPreheader: “Here’s why ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.60
Sent
Sun · 2pm
Format
Editorial / long-form
How this send compares
  • Voice warmth 0.63 for DeoDoc vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clinical Authority
Hero headline
Intimate odor - 3 common reasons why
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$45
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.35
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP INTIMATE CARE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
—
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP INTIMATE CARE”→ Collection · primary
  2. 2“Intimate odor - 3 common reason why”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_7
  3. 3“SHOP INTIMATE CARE”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_8
  4. 4“SHOP INTIMATE CARE”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_9
  5. 5“Intimate Wash: Award-winning intimate wash with pH 5 for a gentle cleanse withou”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_10
  6. 6“Deospray: An intimate deodorant that helps prevent sweat and moisture. Shop Now.”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_11
  7. 7“Intimate Wipes: Soft, gentle intimate wipes. Perfect for when you’re on the go.”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_12
  8. 8“Cleansing Oil: Nourishing cleansing oil formulated with 100% plants-based oils.”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_13
  9. 9“BESTSELLERS”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_14
  10. 10“BUNDLES & KITS”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_15
  11. 11“DAILY FRESHNESS”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_16
  12. 12“HAIR REMOVAL”→ Product pagectrk.klclick1.com/l/01KXB9KQ5BFW4CN56GHWFAK71W_17
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06

Send timing

Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Award-winning intimate wash with pH 5 for a gentle cleanse without irritation.”efficacy · unsubstantiated
  • “Nourishing cleansing oil formulated with 100% plants-based oils.”ingredient · substantiated
  • “An intimate deodorant that helps prevent sweat and moisture.”efficacy · unsubstantiated
  • “Intimate Wipes: Biodegradable & compostable wipes designed with gynaecologist.”ingredient · unsubstantiated
Products featured
  • Daily Intimate Wash
  • Intimate Deospray
  • Intimate Wipes
  • Cleansing Oil
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.