How DECORTÉ built this send — a friends & family sale email shipped as product hero on Tuesday at 11pm, carrying a 25% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
25% off — 4.3 points deeper than the tracked set average of 20.7% (this brand averages 27.1% when it discounts).
Voice warmth 0.56 for DECORTÉ vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Friends & Family Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Reveal Smoother, Firmer, Dewy Skin
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 10, 2025
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“helps to even skin tone, reduce dark spots, and improve skin texture with our scientifically proven ingredients”efficacy · unsubstantiated
“Smooth and Firm Fine Lines & Wrinkles”efficacy · unsubstantiated
“Destress and Revitalize Skin”efficacy · unsubstantiated
“Restore a Smooth, Healthy Glow”efficacy · unsubstantiated
“Improve Overall Skin Tone & Radiance”efficacy · unsubstantiated
Products featured
AQ Absolute Brightening Emulsionhero
Moisture Liposome Mask
AQ Glow Brightening Ritual
Liposome Advanced Repair Serum$50
Youth Power Advanced Essence$188
Liposome Advanced Repair Cream$132
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