How DECORTÉ built this send — a discount led email shipped as mixed / modular on Thursday at 4pm, carrying a 30% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
30% off — 9.3 points deeper than the tracked set average of 20.7% (this brand averages 27.1% when it discounts).
Voice warmth 0.56 for DECORTÉ vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Friends & Family Event Extended — Enjoy up to 30% Off
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 10, 2025
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Liposome Advanced Repair Serum — Time Released Multilamellar Liposomes / SourceTargeting Technology”ingredient · unsubstantiated
“Youth Power Advanced Essence — Skin Fortifying and Repairing Active Fermented Concentrate”efficacy · unsubstantiated
Products featured
Hydra Clarity Treatment Essence Waterhero
AQ Meliority Gift Set
Eye Shadow / Cream Eyeshadow
Moisture Liposome Mask
AQ Glow Brightening Ritual Set
Liposome Advanced Repair Serum$50
Youth Power Advanced Essence$188
Liposome Advanced Repair Cream$132
HappyCohort
See how your brand compares — open HappyCohort
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.