How Davines North America built this send — a routine education email shipped as mixed / modular on Monday at 4am, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Davines North America does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.68 for Davines North America vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
BEST in CLASS HAIRCARE
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$75
Urgency
Deadline-led
Expires Thu, Apr 30, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.50
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND YOUR ROUTINE”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Find
CTA count
16
Multi-CTA layout
Primary destination URL
clickom.email.davines.us
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
1“FIND YOUR ROUTINE”→ Quiz / diagnostic · primaryclickom.email.davines.us/f/a/NZ1dYfgYkRY38uCr5VRqyQ~~/AAAAARA~/sj9kWY6a6qHhmI364aUGwJB9VXddb99e5Z5ai3oVWjCctgfjyMc_Iienn8sL6OjdIzwMJ7Q1eu0S9l9dl0O9M4bD0zmLPhYIqrDhqhgcnpqhoVgKoxbBAF5MJqxm_dpNwk9vYpldTLnNLXYZtp1wRzuwK9jFlkc9uhcry_JUMHhA0qKpCsHbr3I51fZa4DJe-EJ4ItFpQkgQRX-cRHhrOwLA96Gsytaxs9bbYKTZpHMz9SaywWNvncNGZHiVdpBrfwRwpxdC2lPngXAAVQyltO11KidPpWghaCGl3ys2h22l-7MqCXqEX_Ndoyji97HMOa-PyyUOjnP0y4iUMm3sVR_6pgUlxuf5n8cUvG607SD3nPf1cKWQe3RqHMhg_poThGVWPwqa4_jHoTPP704MAQ~~
6“Find your routine”→ Product pageclickom.email.davines.us/f/a/FXqzr6g9h-c1hQyexAeh9Q~~/AAAAARA~/0Ulm34rpIHX6ZO_qajn4s8FgBEN2mQRI6lmmEgJq63XPApyszaPLjEzv6sWb7usOILwN9F-jnrMxdR_kTdl0s7Mv_TTz3r2KFwJrPGoGJYkF3tFxRsvRIhC9tw5dhMVJIR_RCTZ6cbiVbOMPo8hiwUdLQY3BSJgVS-Ad4chBQFrpcq6DueXAIoKf1AiHhRK6tbOJhCZAl5DpoBXeEpCuBtNABXqNJhHsmSBsQuq4hLE7JT02JHWqJ9jW5DRxJYP-2Hxn8Ssw096GpSs6lgfKvV4E6xsT-v1F-XXASlZ0kUmqj_Fkj_KkUptqveukN-n5CjDpvRxSTzWL_4XoBhKOTFYyQGbQ20_6u8r_CQusAf8PfeWNOCrVJFresNbK-A4eXplR4dJEjF3VslTYPQomSNBm-EUHPDZxuFNqRdzX2bI~
8“Shop best sellers”→ Product pageclickom.email.davines.us/f/a/1WCEUIO8T-19cpsxXlUyLA~~/AAAAARA~/TJGyCit8maPUo3VcSAq_9cuPTFFMA0qx0emlX62Pai-_7C_7gsYp27WLaK7fDaGNThZKJFlS05lTjo81nm_XA85EK67pKPmLboARGj2HzJhK4v3wCzAuqaSUq63QZ9zC9VuYOGyFcmvZdY2C2RgWJ2MEe_lXg7m7k0lDYBPNkI7sbW4JZKqJ43qjUtEmV3tiWIqPLRC7Gg_xPjKJcOGEyXMLAQXczrTA6pvtdTifrU8UaiNPSHeOTRhSibajDbNAkGsRGBjUsPFZ6dqgtlSrMqutFwQpKP6U88lcX7DBnQGjNWmjaGB2ed9bzdQSTLkwsjZUygZnlsIlVIRlSLe6CGlASlsmcV9SRKm5pmOa2XisI20b0tbF0RC9Qeer_nbo6tcbJXYmQSOPoh-uPwjPNnxw3915b6YRbdyo1OgmbGLQBQBuBsN2kgivSVQc74y6
10“Find you local Davines salon”→ Product pageclickom.email.davines.us/f/a/bviLNSKeWEKRb7C8vdxxYw~~/AAAAARA~/y-Xp3nJeVx9ry-PJPtEKsAPnfuNp5MxKVI22XJt9g4QUQZCGEaYmySHXFMd27hzgWGnVURDp9z5C4FY_bhKbCGSExElPrGXvxixzsliZ-kXj7fdAHejSMLZIoU5y1_21k9WJnvgGZjpBOZZG0k0cYKLGciURM-Qrr3gyhNtCwTo9LelIPnqEbzRN1y6S5RvrB1hLUNLApF7-0EqVwJJF0yGyoguS8Ly1Xtdz30oaHII1qedg5kHjXsFeihbgupdU7XH4qAxowv8qsS2qqlEFXhJE0nCcbXBcYEsKwE47pxDkj1sKFqisuPYN_4EbLhVJ353bAN45KNlEKKH3FUApAY_Px3MEoOBGvn3OpsMrx5-_MYJOc3_b3iObzPq2tq9cxBcIWvTI4aBtopuvr2WeylDCyzEAGxpmdOYYiiwPPJzr6LlUR3QXuJREOqPgSeNM
12“Since 2018, we have been mitigating part of our carbon footprint.”→ Product pageclickom.email.davines.us/f/a/ixu8KOmxg90sUb7ZZ_IoIw~~/AAAAARA~/ukfLFDQ5OBhZmTBxHveOVr-pDLWcXdnMs-UWIBohNGvbFNmun7T8NWB-_kbp7WsT-jVwQMtqCo37GNkGBM_W8aHaimnZZNCw8gyfWNXD8Sb1v2mUzCdOIKmND9vNuaRBs6x828-1hHbe0T7OMKRSXpnOE9UjoUFJUB37rYevhUcK9iZ9Ql8Y4jFPkHevk-K-OhgZJLiQArqZrEKpfTbdgVrzNJus6qo1bmp-OUmO-6u8izVZxuomJdSCODeLaCJdhjiMTzxMgv85W7ARJyehOAblevkVLjWtt3mMm3NivcoNxaPttU7bY3c1Q0dNhu_lZj2WfZ56aK-DFuNTIGkFP6FQ2JssMyWfwcPTCLWm7Erilj4WE8BF-kX9bTkWWg1vzx4pVu8Rfm3yWH3LNo3jwlChOzqTmj2pCGyeiWvNbsTRnyidzy0VUEp7S3Bmfi13SIwl8L1B7-wdt4W8QXZF3Q~~
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
4am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Since 2018, we have been mitigating part of our carbon footprint”sustainability · substantiated
“We donate 1% of all e-commerce orders”sustainability · substantiated
“We support collecting plastic waste equivalent to our plastic packaging”sustainability · unsubstantiated
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.