How Darphin Online built this send — a summer gifting email shipped as mixed / modular on Wednesday at 1pm, carrying a spend threshold offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Darphin Pariscampaign
Offer
Spend threshold
Voice warmth
0.55
Sent
Wed · 1pm
Format
Mixed / modular
How this send compares
When Darphin Online does discount it averages 25.0% off — 4.3 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.61 for Darphin Online vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Gifting
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
A Brighter [redacted] Starts Here. RECEIVE AN EXTRA 5% OFF SITEWIDE.
Emotional appeal
exclusivity
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$275
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.