HappyCohortEnter app

The House of Creed/Discovery Sets/email teardown

A Summer Of Discovery Awaits

How The House of Creed built this send — a discovery sets email shipped as product hero on Monday at 8pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: The House of CreedcampaignPreheader: “Find Your Next Signature Scent ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Gift with purchase
Voice warmth
0.55
Sent
Mon · 8pm
Format
Product hero
How this send compares
  • When The House of Creed does discount it averages 10.0% off — 10.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.58 for The House of Creed vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discovery Sets
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Seasonal
Hero headline
A Summer Of Discovery Awaits
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
36
Multi-CTA layout
Primary destination URL
clickom.us.creedboutique.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primaryclickom.us.creedboutique.com/f/a/zXkXimrHU2_sW4K6bFr9VA~~/AAAAARA~/vOTkurRmjlCwv6D0v4Pfs2l7z92ZloLk-3p8aHfHRmzCufmLZyVfHO8C2Qt16xVqTTpUdHLhQ9j7QNOj3IThHWJSM2apOZHjtjAdJleavtA0p7PQxIkzyqtwfMfVyV7QTcmMQ6CQzGbw2peGFPQ35fMWqedwoh4IYxaqD4pEmjHBBAHd3eErKX-fD33aAYf2f0u1uREF6ppPEUVBG732FFZ-SBqKttd8Ea_6GPYyz61NwmtjOZ1_tLZUb7ZMFkUDt8ELAAuw2rtY7YTfGzOBfeDp68t6BO9Mapuwg9aDvuTdoEaTiwUW6rp1rH4VO9A2O13XuVwqrkkjc9x7QVIhYoxx8Pb1FCkvI9pCov5HTpftN9JN5tNTtJCqx9Ye0V05yEwVSumUgXaL6Ne9y465VQ~~
  2. 2“Men's 3-Piece 10ml Discovery Set”→ Product pageclickom.us.creedboutique.com/f/a/bfqaslwfNF8rwVH71VuMow~~/AAAAARA~/e8gupAcjbxI_HqcACqKy4YdDkF5V3yzIY_l-uALRiGoYo_olUl346y6tn75cuoyjuC-zdc2lGzyuZUobh2mhHF6FEDcnLkYlIksAVMoxtqof_JkHdcsAgstgS7CkjL5__FJhPPJKcQxYXs0HLiF7HUiX8JOZ742Qxx44Y9_30RVEMlXOC8N8lhbfYzy59owlg7tsSBC5NN0eamBaM-K357S_tyq0jqMKBlVy9t0n8tAgmxkyaCiqnBKwe8bMu3RHIP2Fq22QdjuQ8uTxltgQ5rZO_jKsLmiz8jQuiihAXUr7yVt1_YnPhUMIcZ_s26yPoDnmJekHw7vsqPgvZrT3YgQswh6-p8Jr-zrBOjdVCstSjfKFMtAjzmHZtYjdHU4lOoFuohr69PqTHZZICrGu8-1IExgG32dAZXgDFr2jikgEXqYV8LoKkLNAelsejqaL
  3. 3“SHOP NOW”→ Product pageclickom.us.creedboutique.com/f/a/B9ymeB4lI1Ewh7xFiOkdZw~~/AAAAARA~/EOTKv_Fbsfa2QPkWxCjTcMXf3Hl0pYPJy1vDl6NajaMQStlL91G01zpaz7D10QrozM57fuzIWo5R9536JwVS1Pr-I6n0Iw1AeW9-naDONgyvYDA2xDPVBgJNxveiwBoIBi3kZXtDxCf9wjF4a02dS0CckpXrL6OEQ22xTy20yZPzYWN2PoHI8AOsh1hv44GHyxCXAKZ0z5bO990z5g7Kf9kKJ0JqqRDXUww2zM3nebjNVtmLyOsPBwfipIzvxNoVut-EfS0LUJcucSYjw29qTqsXP54ZHe_DeTxX1hy3YvgCQD5BlpN7cf1lU4O2DDMYbDk5_ixp_aSPtT57ckliCPIsKG6Kg1qgwD5Z9W7a3dBQvyIbgTbIzwmmBm8KyYXVduqJ9fTS964u8sUhOnf-bxpSObYXlglzhaO1HqqO2OA~
  4. 4“Aventus Collection Gift Set”→ Product pageclickom.us.creedboutique.com/f/a/YVSiVMsGWqwVfc-qDO8fRQ~~/AAAAARA~/1juy6eBAra5mgsLP3jNq2FV1S9yYWMGXpZETyoSYWsUUKX4DxrscXf5iOlP5Gyr2V5N83Al-NwPYh-7-Z34ETXIVcz-LhculOM36iUB7JsdKBIW6Pd6ZzxYbkRPcb06yi6XT1sHZAt31tDrVaXoIYgo22CAS6bszwyCoTqup5RmGWjLyXnU2bygn7fsK1PwgMLiohcj3jvd1zLngBxVxctfn3S4GqT0f-UyiZfNW8PGtHWODE0Cgw_rY-geo2j2Qq4ZsnNKKnRRlRPrv1cTKaglo2lJtmZSZCGlxBNhn3VhmzxU4FtFK4KiS7aT0D-PqTiw8abDFiUxI9K71NOMnLrB8OI_AWAN11W1A4Cicq8mKn0unrQpR2UGfhT5t5_y301jlFEWn9qVhVhcd4xn4R7sOSraqvnbfBMgg8Wc_yqSUk5QsEUAfLczLULQaFXquzy2Q9eulASFi83IOEnTQQtUH4frbQoXBIcYs-RxetU6OlD8Jh-arrClmhb2DBLHw
  5. 5“Shop Now”→ Product pageclickom.us.creedboutique.com/f/a/HsgL03FxSLCM_wtWU1GRLA~~/AAAAARA~/y_pj__r1jaQUh_zqqjyIzTWaQVq0r9BVuB0nMJOIv7Iy0z7PrnLkEHjCd9Oa-YUm67XMEX6nujjOJ477RH47BeBV7p7EkDiSlnyDVGtEScCHNFxBqiI18hJTcLhgBHBFcovG4w9zFE3jWgurgE8BCH0oRwRzRVgiQkxCKwFvoACnohy6ewghVu6URwdOUyUYZ5uwSqYpQoWyeWU5tTJ5oBXutW0QS4EhJLmedIVGrRGE8-MIh81aNNhMIiHIHr8ylOdT9RHsOqky4MnCPQamF0Ifbb8Xn8f_1rc0B8yEM1PA9FAe2vwl87nVIQjuKBY4mVP6zg8Lx4DCQdihim-am41cBvuYLp1v9Dx064nWmYEDfoHez3rMCtb7iBjZe7-wfTDfCcGvKVMQzRsqHiiNWb96aAdhZcUUwDheRfp_8PTGj9bdEta9IYR-pUIuh7a0QxGLHlELQ69IzJM1LGseu-LernZfCymd7-AfLpvtCic~
  6. 6“Women's 3-Piece Discovery Set”→ Product pageclickom.us.creedboutique.com/f/a/NnZ8UOCVERb6LxG1eCra-g~~/AAAAARA~/7XW_FhDd_uB1irAC_Ya_NwNq2sEAzW6roCGTnkdcmVP8NSsI-AC-fEDspCEPf1wrIf8VQbo_sk9vn6T1DYcFrZgKOnzxqOopZIOdZr2H9YqPHAZrb3u1CntWkZ7Ukk6oFD_96VS-s6W8Cngq0fmIbhNmuCfz2UQcFvfRMK0uQoRWeGeaxoNP-qowHqH2hl3PH2CXaD4WYM8S34X99LypfhviVyA6ya6NMMt3D8nM-2Y-Jku7ib1IqWJbimg1tm4E0iTA_7LHRzgvAhDuxLZQ3n0hYSeE2K5gXW31IIMYZ8Sh5-92NwLICtMjBkl849JkDpgMt4ikyU4LWqiJzY4VAXwBqTZaflsB3RuF2inceasG4AAxCX4Y6AnT_tjnnRjnQmYbpwR5xsGliq2OHkQuuegA6ZliurEAR4U6hWbgn-jHQW1baThQ5b7QisCnpz5eDU9VeBLnBP4EF7iABwayuBPXhPC7iHwj3YlNRqRCiMg~
  7. 7“Shop Now”→ Product pageclickom.us.creedboutique.com/f/a/x4yoyKNtXUnb9FtUs2v49w~~/AAAAARA~/2C-hG6aVorbzYKzFMHLpTMb9N6R9Ff9tw2QHxSM2gEeOjf9nF0J513l5g3enRazEANGIk9NaiV0ro7Ljyt37V6DExn0pgjP73X8BJ9AkF_xslKbD4r_axPsKr7Z3HvjIMA1HaBAigZQq-1HyuwV2-GKRJPRVwodFVlMa_1VzqwPzVtVoekk2_OkHBo5RPKRQsRhkJPeckWO2Mg-MQmxBRGV5a3daseIT0Nn68ARtyQSdISWspjW9SmvyB6vPn14jgZ1xdYV_NbOjcl0QLZG-Aa_6ux37cpF9GKjNyPMg6n7AdYdzzytsdtuIJR13owsxsE5Voa8bms3vEoo1HeaIwDQrMjg1rd2qy5fBzGfhU_P0l-Gw0MaxmphQGg_GoCnjTpn_6Q6bIOs_dNaAHH_3V3dDezDyP7Oq6DMNG7f9MuYbY1QTQ1IYEq1t0PiaxL7V
  8. 8“5-Piece Discovery Set”→ Product pageclickom.us.creedboutique.com/f/a/yV_-RJzhXHUqImC0i70HbQ~~/AAAAARA~/9oxFQJrrIq24m-yAZeRHEAYR0dfgvPvkVyegEIUy092lPzJwIhSX2zFcAs7O9EhU0sutBSkOX_S5npwjfSg96ZWHhDPyv5hDx-kO0yk4qmraXn9pYavG-RjKHtpG-60t3pNHNYmCfgL2O7aUcv5aljtDLdP_uMRU6NnKIecWIrtNGeZm8t5gr4HuoMcb7eCVQdRKT3q9rnAT6n0O6pM5gB310Ta9qhh0yrJqKqtCNQPO0h4R6myTJY0IOvma2J4h48oZvILUek9Txaj48gHj2crROmh_2iqzvxIWt-qFhAp1edhgXakaDaF5BAutKpMgb5neYWK_voDcswXMY5Qy3KPngybqlWNe2MwFEHhI5NZ0mXPyQY7FtmotKf28VMJ_ezL2iFN5XiWRxMoLcvmt7lHgisyM33VUc5ZJPhlsjOSEoyGBLqJDcNTgKVY4-0q4_TcAgAj2bTW5JSgNu-aTLSfUsPps4P5nCqQY2m4sVsk~
  9. 9“Shop Now”→ Product pageclickom.us.creedboutique.com/f/a/JIH1vNOiq9BOJi7cXvYDeQ~~/AAAAARA~/AxksUPPnO3FxtUm4gXSIngb4lS2mY9Iqqvr6bOHIJKXHiKqZswfzFDHdAG-6W1exaBVWLZ4w-OWM0n8KApRjUmYQycW84BOjVyCWfPslSq6teKVLbPR_JNqEkfJ2wmWDxsL_SNr-vFCDHCqDFbdXeRoNkA3gd_gqX7LEg7bwhX-mUz9o14zVf5j03h_2E8eLFOGWC7E6p-syImb-VdejIDmrPLb5aWlJG8ULj_2mSEsqsJtt2q0omBrwACyyKtOXPL8vZyPuwOdxjzlLYDvVS4-N9AG7w5F7x9TJuzv18C7smuWOQm91rVrT00X-iwcv1bihu2JoiNOldTgcMt6SNydIpr10xsPWtReDLTqyncloVTDCnILtfh9BATWSHyo5hUq3AjsUBKB9KYiYp2LNX0cDvJgW3O6iZ5MPJw9rOKrUvV4GpF5WbKEhUQJLSQpK
  10. 10“Perfumed Soap Gift Set”→ Product pageclickom.us.creedboutique.com/f/a/e5kXlDE_y6SYpdvb0txxXw~~/AAAAARA~/sE0cnIf4qZQG8ceUPZO2udHazplnSsXxoqTH9-I1n3JXTKsAnKtL67ONJQdOlRj6zkXONRr9yUm0Aczlo8aufL_efSBbncNTeNl9ope6U6j_xlSaGwrPJpu7a-HJMD9eTfFRZe7_QM-JGfbyUr53jrhWaY8Coy0ZasXzLE561DHlK5yWN0lkPTs5PS7HUMAi1Ge5jXn8JCl1inJBYQpPQgZKt_l85Y-nfmfGwRe9p0zcztyKjeB-MDs1g59rYhny9F8wSk3Pj4k04kk9XIVsjmXmUWeqMffN9Ngxb5VHuATQk_yHIUPbBJPL8IO9_MjWtgb1jQK-CChFuqYAUyqDaBqOaDGgtLPlX0c7GpASEeKPKkOhVJyGHRepT0C2cuzUPDu8uwxvwUrdn8Y_-CMeo6bkhQqaG6niA14-f6uZUjD0d859gohtSky6BJFEqtMXggg80F99kthYwZJvNdP_lb1XxY1tv5fyELS0yviERTI~
  11. 11“Shop Now”→ Product pageclickom.us.creedboutique.com/f/a/EKa-J_J0PfQv5bqwcvAIgQ~~/AAAAARA~/S4-K9KXrUJb2zvvHUOvzFs53r2FSBHTKlXYcSnckJS9cyaWMy0HLmR1Y62yAEQRyySyMceTTdqlrPEWDLUSpqBDnjzMwNuQUDR5TdG54KGvP84zIIVqZ07firk9EdVv-EzwATPFSc-_P4jcThVHHaShxt-aqCisf15O0MMaDAv-RdM4YsonAe6g2bn3mw4SOXTY-aVntbRNdLwWqAPUV_7AzbfRbQFjTFAlmD9TtAzZ72b1F14u99h7BEWxyfRHSZXzFaY2rtG4I_OR68geX9oejvNbTHbQm1NJ850i6v6q3IPq_unTarq6PsUmhCJ3CO-NhiMZNk0on58HJqzFEfmGnlZcY_twKzAE5otVtDJ2ZGa3mqp81PJEwf_HWXQHR2r2cbcSrqBgiFEzbegp96eQ4SNe6rPkeiF5W0_l0V3tilZxntZ3Vt81NGraGEulOuR_GiPHQMrisUQbMeXT49w~~
  12. 12“Aventus for Her Traveller Set”→ Product pageclickom.us.creedboutique.com/f/a/Ozy75P4LQFjgz-9q69NtVg~~/AAAAARA~/VuyGFk6gpY3KeK1OtKxliLlPozD7Zwqk89haXmC9d4r_vFvkme9tov2mZOK61wWBqXLpBWxiqcqGyS8dymDqbYMHfwfqi0Of3P_wT9tFBDC1VVHCqefmQhlsLVGugpptZxZ1qxFikXEj2D6cdugHxQzMGQJr0ccc5ysqIUFXXIAXF7g6eLnY_SeyHzbaaaiCPcI9ZuhLB192SHlVeD7IMGjcWWa35xwdf7oHXtLzPmOOIaT0KPdZfvRDf8G8BNh5-SCEs9kl6yx1hsGtf9y0WcKL5-pMwrRIyU7hV78PVDJtgXMgdXMp9JaEKSOEcNJHn9UfyfL3B4snZCJOdTS6RmqutpClgFMLpl15YvJUJupVd0xzgC1xnPDKQplaGncAd1ueiTHpl-P-Y-a2fEvApmoUODlrJ3FQoNO2nSIdsM_Iy_8IAJ_PPFep1ETEnjflU0epV6Tjz2JGbyEb8bRZVqdnK21v44pyazbUACVhmxM~
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
8pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Explore Creed through our expertly curated Discovery Sets”efficacy · unsubstantiated
  • “each collection offers an effortless introduction to the House's most iconic creations”ranking · unsubstantiated
Products featured
  • Aventus Collection Gift Sethero
  • Women's 3-Piece Discovery Set
  • Men's 5-Piece Discovery Set
  • Opulent & Floral Soap Gift Set
  • Aventus For Her Traveller
  • Collector's Coffret
HappyCohort

See how your brand compares — open HappyCohort

HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open HappyCohort
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.