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cocokind/Bundle Savings/email teardown

our biggest bundle ever, 32% off

How cocokind built this send — a bundle savings email shipped as product hero on Sunday at 7pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: team cocokindcampaignPreheader: “all our community favorites in one set, on sale ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Bundle / set
Voice warmth
0.72
Sent
Sun · 7pm
Format
Product hero
How this send compares
  • When cocokind does discount it averages 15.5% off — 5.2 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.73 for cocokind vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Community Favorites
Hero headline
our biggest bundle ever, 32% off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SAVE ON SETS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
7pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “all our community favorites in one set”social proof · unsubstantiated
  • “our biggest bundle ever”ranking · unsubstantiated
  • “Save 32% off our biggest bundle ever, featuring a full routine of cocokind community favorites”social proof · unsubstantiated
Products featured
  • Biggest Bundle Everhero
  • Rich Moisture & Barrier Duo$40bestseller
  • Retinol Face + Body Duo$40bestseller
  • Everyday Essentials Routine$45bestseller
  • Serums Trio$50bestseller
HappyCohort

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.