HappyCohortEnter app

Clinique Online/New Launch/email teardown

This is how you glow.

How Clinique Online built this send — a new launch email shipped as product hero on Sunday at 10pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Clinique OnlinecampaignPreheader: “͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.55
Sent
Sun · 10pm
Format
Product hero
How this send compares
  • When Clinique Online does discount it averages 15.8% off — 4.9 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.58 for Clinique Online vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
Meet our new exfoliating cleanser.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Moisture Surge”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
clicks.em.clinique.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“Shop Moisture Surge”→ Collection · primaryclicks.em.clinique.com/f/a/k5oc0vLBUtvBlynWAaJdvQ~~/AAQRxRA~/KAaiiV8ujMzvEPygKuCQACGV0SOL7yQpzhABSPA4pPAmTgCuKO_l4VkEBsvNGv4sID1hEnGI35IY2vE9eoVf_7MbtJ2QaWGXV60StdR9ILEWcDW5d-4g2gsdKPSYBECs2QPIputFlm7QU5P9KRWqkwikW_kyvg3vDhyhh4MZTtucBC7Env5LPHssfEltw7uaeWmVPRNpbTHIJk_wZNk11C3uARUtOyyveu2y8jbK3dxVQuIdtrF5kZhUlh6Tt3p27Qdt67LVByYvbhTMyM4PHbMyYs-c3SQy0x0FLOJOqWEbC27I9T0UPPDNqnjDDfZi4E70c5cSuvWFbi6Ps-LjWpuwyIIj9DZGU6cubALmRm3uP9z7mYNKJOZWWyrGFeqoW8OwJsh62H6Y6gqo14LcfP1TIQlSkVDgDJlhLAz6qQ2ktZFj4zeD1T-o4Fw7rxz7lSF8ohYsITzzrISmaNzOHQ~~
  2. 2“Clinique”→ Product pageclicks.em.clinique.com/f/a/FmaYTiz4c4sJFRSDVhJaIA~~/AAQRxRA~/SCsLHhPPbDRLS6JndFwgWHeKqK863_-NdgNxAtDjh87MPFeZJ0z-hE-tJqaq6CKban6O-qVz8gMu8wnTFQ5edxEaEiEzJ8Q3CjSMTuJvT5IQ6N2YN0iFJC48DwlW3HVgMV2Gwq8fXfBWirX8qRu8xFdOyx6hheVeqNIp5KEHVyqrJHGEQZM0R0XbmnQAC2hDulKPfIUO5PZ6x0V7u0TKlYd0-h1uyiMjjY-oeHGzyQv_5a2njweipV02IraXesaE1ac3n_VFWebMVvfhZtuWrlCtH8h9vnWhA7xS1JAkBZI7I54PKgE9Pgl2Wbm9FVSSrUGwqPY-3Jq1Yt__EGSJ7g~~
  3. 3“Dermatologist tested | Prepare for peak glow. | New exfoliating cleanser”→ Product pageclicks.em.clinique.com/f/a/AO01fpJqbC10kRWh1OSpoQ~~/AAQRxRA~/Fe_YboASuuRsFtP4plOahi96q3SdrvKXhqCtzNxCbIfe1czEa0XIWmpwomV8Bevcqf7trfQC9_hzcFVZOMqdY3gYOCC_69MfcuZ6E3puzznICOxiiUe0OUXQk6rkrmemgIgnm9QowVr1KNM6PDUS2Bh0wJQQP2gPvD5ntNMWUDVCOups2ktDCYTjJz3kxVGxUgZl3JBR7oz12x4VgoS-l5GvPo7WHS5Z0yVN8uy36Yb3RuQPmcoz3d-bC6q1n4Mej3IcAIYreLhK2M3k8y7iMjM0qMZDQf5Tu0DfdG8K7TEU8g-xi0iXMCBpjy81tqom97u0amPjgTcHsNDCZv-5lBzsVpLH5JFp9XnjDYSqOEZZXfHuEIyy3eVuGR-ixwozO2E09Zcyz7DT-ax_tcATdw~~
  4. 4“Gentle exfoliation. Instant radiance. Lasting hydration. Discover a routine for”→ Product pageclicks.em.clinique.com/f/a/AO01fpJqbC10kRWh1OSpoQ~~/AAQRxRA~/Fe_YboASuuRsFtP4plOahi96q3SdrvKXhqCtzNxCbIfe1czEa0XIWmpwomV8Bevcqf7trfQC9_hzcFVZOMqdY3gYOCC_69MfcuZ6E3puzznICOxiiUe0OUXQk6rkrmemgIgnm9QowVr1KNM6PDUS2Bh0wJQQP2gPvD5ntNMWUDVCOups2ktDCYTjJz3kxVGxUgZl3JBR7oz12x4VgoS-l5GvPo7WHS5Z0yVN8uy36Yb3RuQPmcoz3d-bC6q1n4Mej3IcAIYreLhK2M3k8y7iMjM0qMZDQf5Tu0DfdG8K7TEU8g-xi0iXMCBpjy81tqom97u0amPjgTcHsNDCZv-5lBzsVpLH5JFp9XnjDYSqOEZZXfHuEIyy3eVuGR-ixwozO2E09Zcyz7DT-ax_tcATdw~~
  5. 5“Shop Moisture Surge”→ Collectionclicks.em.clinique.com/f/a/k5oc0vLBUtvBlynWAaJdvQ~~/AAQRxRA~/KAaiiV8ujMzvEPygKuCQACGV0SOL7yQpzhABSPA4pPAmTgCuKO_l4VkEBsvNGv4sID1hEnGI35IY2vE9eoVf_7MbtJ2QaWGXV60StdR9ILEWcDW5d-4g2gsdKPSYBECs2QPIputFlm7QU5P9KRWqkwikW_kyvg3vDhyhh4MZTtucBC7Env5LPHssfEltw7uaeWmVPRNpbTHIJk_wZNk11C3uARUtOyyveu2y8jbK3dxVQuIdtrF5kZhUlh6Tt3p27Qdt67LVByYvbhTMyM4PHbMyYs-c3SQy0x0FLOJOqWEbC27I9T0UPPDNqnjDDfZi4E70c5cSuvWFbi6Ps-LjWpuwyIIj9DZGU6cubALmRm3uP9z7mYNKJOZWWyrGFeqoW8OwJsh62H6Y6gqo14LcfP1TIQlSkVDgDJlhLAz6qQ2ktZFj4zeD1T-o4Fw7rxz7lSF8ohYsITzzrISmaNzOHQ~~
  6. 6“2. Serum | Exfoliates, hydrates, and brightens for glowing skin. | Moisture Surg”→ Product pageclicks.em.clinique.com/f/a/i2yZVaLd4wJ8FoM3G-EQEA~~/AAQRxRA~/BSgLXgVYQ_7zpyXeOfW-wOJ2aBQgjELp29XBRz6r4IJr9BSwIoQ2SGLPFOjyxEsNYwpcpiXv71LDctMzsB3Aw4rmBO8qvwZGQicdpCkpvTvGw8ZecKTFDy8L7fPAREEvoxmlbkdHgqE8auN5X7Z4zQlaLwBt5n0Xp8QuT1h4-LLfcaOPpNrYxeXQISLj7oyqnuCYbIxQl90tLym-AAVHuAGzb4LKMsgkeZ_DS4jDjzjwSfP_k1BzeYAgwZEVn8WKbMCvE-ngEXjPRfUaxd-uMoBk239ag1__D0aliDikUWD3y5HtDuj32sg5X0_i-JKIerr_xYGjYy8nWcdZ-st8kkSWrOuosIPGVmtVz9iiJ2b8m4PIF1bRCZk2ETJzG7C2bncbw6SRIxUSHldKUL-vCB4EjnNlPBtJgsuPIaeeGJRtRc4uDXgO1pjpGLllTAzEfGJUldBsgnEWm8ER5tx9sQ~~
  7. 7“3. Moisturizer | Delivers fast-acting, long-lasting hydration. | Moisture Surge™”→ Product pageclicks.em.clinique.com/f/a/nOzb_V621HKERVjZIprPWw~~/AAQRxRA~/nz6YzH3_g-_vE4Tpup_jwFrPCVsbVtfa0Y1XAi_wq_etysnZynvC-Z3O6fC6X5ox9l_UnVOXlJPYLs4xRSlxei9l9FTFLyS14owVKZ23ZUnciuYCtH4JcYpEA2RXmG5IvWhw8LmkokF9ay8nBR9yammdqQ9EA9oCSb0_5h2HbkcWreDUZTOb3gv4zyqJi7_jdnYzW41F4guyMxR19s7wEDvrj4nkqG2_XKQz47RM81I6OnGX9kYetcc25r0KWYwKjqL48JMyyUdx1dDb9thKb7f5xcuZ-5tdC2IC3cOkGMtYC7b-HyGBSNH8QEig6ckD7ZLl5DWOQbF4TIHFyUdKh_xf7LKMj7ObXdm-x_adfGEdx8i3Qq32CtdizU5Jl_JFUvGbWfl6p9tjfAiPKJGiDkNNusWk1wmvT_RKmvtBODO0f6FKaDnUCtMolVm4EBpWsgtsovnyTUws42RNKoHwUVh_awUPA0VUyL9UqvRtABw~
  8. 8“We picked these for you.”→ Product pageclicks.em.clinique.com/f/a/HKWbZxIxHilNn5EgFFWZcQ~~/AAQRxRA~/X2KWXdae1nb_KxpX2K_3CVMdT_7FfaHVJX9YTBwjDeWs3y6ibjfN1aZ99iZ19Jzley2B_DFLnvbxUtyhFlpNFAG6f0SeSgogOj_lddAjeZX1TMLPMRSLXQ2QcJh4qPskBacZm-IhhF5SneJjrrhGXV9u6VMZ17CJuKS6qktgWFwVe6Kin-lneDPwI8-WDoWyDZDawB1NlLkaO7S_LEqYAvo1H4RzWo2KzKDL0VJw-ShPZUIcZQuPjMQjVLQ3qu4KjB0Rfq-dv4feIL9yS1b2R73304xQw2tFRnaalzIao3z-7G4wsaBR19MC_Ctw4qWymm3lC-LCe2EjGodPR84c2bg0njII0pGuImxq7SVO7zGfTuYt54byvRL8c93iEtrvDoFcx5ixBZGSiHIxiRtuVw~~
  9. 9“Dramatically Different Moisturizing Lotion+™”→ Product pageclicks.em.clinique.com/f/a/9LX8yGIGfcfzs2-6iwyXMg~~/AAQRxRA~/-R0b6_PldutI0VZcQyyusxCKsGuZSAi4c-6Snt4WwASOAzdEce_3ZuD5-tOfVQSg6darseiAPHuQQWI1H4igcY3G-MV_0tAlZnk1b8DmEjg3cqvR6-gd9N2WTygsxC86hSYq49oz-xfk6Q1O-07OHW7hRBEpVdzUwplkJ1kvtW2--01wsbY5wig4bnz08AJBjp0vgXGmRgZVLIgqOCmOxaDPddCcQLHn5LB0r5wlCGFIByyT6XU1uhCotLMH0JlL0QMLfuyVK7pBM65w82rUvJtFKYIlJE6Or3_wVCKREZsiTt4k3tQg8t4pu6oAOzBJHlGJ1dmcd719RGn80czFtWZUECaVU31BrNLLJVwD0Pfa31ApCKIrAFtYwV2jbmsEAQ4-2KkQiU4Hr51uIjRanFDkh8c16r7N526p26KNr4Ov3WWdt6dlLq-4__sJHJia98l7sKsg-hfkgbXQsUrsWfWXXJB-FKUIwk137zsP-M8~
  10. 10“Shop Now”→ Product pageclicks.em.clinique.com/f/a/9LX8yGIGfcfzs2-6iwyXMg~~/AAQRxRA~/-R0b6_PldutI0VZcQyyusxCKsGuZSAi4c-6Snt4WwASOAzdEce_3ZuD5-tOfVQSg6darseiAPHuQQWI1H4igcY3G-MV_0tAlZnk1b8DmEjg3cqvR6-gd9N2WTygsxC86hSYq49oz-xfk6Q1O-07OHW7hRBEpVdzUwplkJ1kvtW2--01wsbY5wig4bnz08AJBjp0vgXGmRgZVLIgqOCmOxaDPddCcQLHn5LB0r5wlCGFIByyT6XU1uhCotLMH0JlL0QMLfuyVK7pBM65w82rUvJtFKYIlJE6Or3_wVCKREZsiTt4k3tQg8t4pu6oAOzBJHlGJ1dmcd719RGn80czFtWZUECaVU31BrNLLJVwD0Pfa31ApCKIrAFtYwV2jbmsEAQ4-2KkQiU4Hr51uIjRanFDkh8c16r7N526p26KNr4Ov3WWdt6dlLq-4__sJHJia98l7sKsg-hfkgbXQsUrsWfWXXJB-FKUIwk137zsP-M8~
  11. 11“High Impact™ Mascara”→ Product pageclicks.em.clinique.com/f/a/EjLLJ_2sOMB-Abke9_5ZAw~~/AAQRxRA~/YeSupfUikSXM1FAA5tGk1dX6jDbcOlJQt02n2y5FjKSRw3EhkXkM1lPvikaELzjHxrVnkW8adJItNc4EjE0KlqWhD5gkwx2vLyo6IbU8LiB0am7HvyRBzFKS9KhPXog4nX11Qg-cOW5y26GqlaoyufxrHP6KCU0divy1NvY2dH-oLMTph5yOa5RHcPUp6mvmfP8x1-vBhBm2lRMLtkXqcL9xLx5PXSKwworK9xExV19_qVYZ_T4qJjTFjs9lah3KuZQhbo3YFffEeDvFND7B-XL3kiFpMThNQzxTT4VKZ0TboRuj9JnFhvv-NuIwERvUjvuF1nOy6sh9x7k_vdI2p7WfISi8A7xB9hyeEJYD6Qcwd_Vkas21lkoVFdVjUt0qMFamJolZTwOFYxP-NOp_KaX0Q43jgt_WjIk_yjBnrNk~
  12. 12“Shop Now”→ Product pageclicks.em.clinique.com/f/a/EjLLJ_2sOMB-Abke9_5ZAw~~/AAQRxRA~/YeSupfUikSXM1FAA5tGk1dX6jDbcOlJQt02n2y5FjKSRw3EhkXkM1lPvikaELzjHxrVnkW8adJItNc4EjE0KlqWhD5gkwx2vLyo6IbU8LiB0am7HvyRBzFKS9KhPXog4nX11Qg-cOW5y26GqlaoyufxrHP6KCU0divy1NvY2dH-oLMTph5yOa5RHcPUp6mvmfP8x1-vBhBm2lRMLtkXqcL9xLx5PXSKwworK9xExV19_qVYZ_T4qJjTFjs9lah3KuZQhbo3YFffEeDvFND7B-XL3kiFpMThNQzxTT4VKZ0TboRuj9JnFhvv-NuIwERvUjvuF1nOy6sh9x7k_vdI2p7WfISi8A7xB9hyeEJYD6Qcwd_Vkas21lkoVFdVjUt0qMFamJolZTwOFYxP-NOp_KaX0Q43jgt_WjIk_yjBnrNk~
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
10pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Gently exfoliates while lifting away dirt, oil, and pollutants.”efficacy · unsubstantiated
  • “Delivers fast-acting, long-lasting hydration.”efficacy · unsubstantiated
  • “Exfoliates, hydrates, and brightens for glowing skin.”efficacy · unsubstantiated
  • “Dermatologist tested”guarantee · substantiated
Products featured
  • Moisture Surge™ Exfoliating Glow Cleansernew
  • Moisture Surge™ Active Glow Serumnew
  • Moisture Surge™ 100H Auto-Replenishing Hydrator
  • Dramatically Different Moisturizing Lotion+™
  • High Impact™ Mascara
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.