Clinique Online/Sensitive Skin Safe/email teardown

Sensitive eyes? Say “I do” to this eye makeup 💍 🤍

How Clinique Online built this send — a sensitive skin safe email shipped as product hero on Saturday at 10pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Clinique OnlinecampaignPreheader: “͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
Full price
Voice warmth
0.55
Sent
Sat · 10pm
Format
Product hero
How this send compares
  • When Clinique Online does discount it averages 15.8% off 4.9 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.58 for Clinique Online vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Sensitive Skin Safe
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Wedding Prep
Hero headline
Be moved to tears by the wedding. Not your eye makeup.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Eye Makeup”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
clicks.em.clinique.com
No UTM tagging detected
Tracking domain
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1Shop Eye MakeupCollection · primaryclicks.em.clinique.com/f/a/zo4RnHKNP40NZVjX2c2VEA~~/AAQRxRA~/YB_hQKV_wgilbxiHoLPPeO5pNhiBc2AxU0r5LuXYOrFen23jDZj_O3PEvOQya4PNcuJY-FnoGpG5KXTE3BGgcpbMUkoZjE9rTEcuv5I4_VfDUKtafyqolzBQ87WbdPaL166DCOsW14zA9XuD6GfsnUE209LsGD761KxIvuDAMjKScoKg6egXHVWrlJIVPnhW7PzjpsRak0Xbtwhujz0Nwz7myZzJHN5ElfPLS15xiWg7LKT8FAmPP1E5dGluPyw4LvyS9Sg74oIGDmDmK5xvecOEDmuD-Dc72kP2X_m-MxXgKrbCifTNMLTmYbGWS0ayPGnShPFMhyIHYH6p3xnqmQ~~
  2. 2Wedding Prep Guide | Be moved to tears by the wedding. Not your eye makeup. | ShProduct pageclicks.em.clinique.com/f/a/CY9xkDq5YWS-bEqqKzyxQA~~/AAQRxRA~/JgkYjTz2tVOcgY4-ddQUCLyN2-QjYv_r7PFyxCs6_yYnlvtINF9HlujtMwi0Wc7kl_fHwMQ5EqAps5lXqUy_bXXKmizoidXHSvTyAHx2OuR-HNzrWUBwOWVvE-m1Y6wXae9nA2-2DmamppkJpOLU2nvah8rYalzSO-dD9_-iHxkSgfUgvUOfD9yfkd0IbLRtoREBTsEcbr7plncwQOayjy6zPmVOGCaK4bHw7jmH9uai0TCG5ZgMb7vFmtA1fjZw_9bcQfcX-qmn5KqgkvlPsCX8WDtkirTQtXLvYI7QJwRki1b8NUESFVonzTqKBjDszFaqxB0979Vbjgk6r1BIpmYXJ712k0fQ7bM8QCXLJ1mMHYcJo-N67_yJOQK54PI02QfDtas2y23pssYO416hIQ~~
  3. 3The last thing you need to worry about is eye makeup. At Clinique, our high-perfProduct pageclicks.em.clinique.com/f/a/CY9xkDq5YWS-bEqqKzyxQA~~/AAQRxRA~/JgkYjTz2tVOcgY4-ddQUCLyN2-QjYv_r7PFyxCs6_yYnlvtINF9HlujtMwi0Wc7kl_fHwMQ5EqAps5lXqUy_bXXKmizoidXHSvTyAHx2OuR-HNzrWUBwOWVvE-m1Y6wXae9nA2-2DmamppkJpOLU2nvah8rYalzSO-dD9_-iHxkSgfUgvUOfD9yfkd0IbLRtoREBTsEcbr7plncwQOayjy6zPmVOGCaK4bHw7jmH9uai0TCG5ZgMb7vFmtA1fjZw_9bcQfcX-qmn5KqgkvlPsCX8WDtkirTQtXLvYI7QJwRki1b8NUESFVonzTqKBjDszFaqxB0979Vbjgk6r1BIpmYXJ712k0fQ7bM8QCXLJ1mMHYcJo-N67_yJOQK54PI02QfDtas2y23pssYO416hIQ~~
  4. 4Eye makeup that's easy on the eyes.Product pageclicks.em.clinique.com/f/a/CY9xkDq5YWS-bEqqKzyxQA~~/AAQRxRA~/JgkYjTz2tVOcgY4-ddQUCLyN2-QjYv_r7PFyxCs6_yYnlvtINF9HlujtMwi0Wc7kl_fHwMQ5EqAps5lXqUy_bXXKmizoidXHSvTyAHx2OuR-HNzrWUBwOWVvE-m1Y6wXae9nA2-2DmamppkJpOLU2nvah8rYalzSO-dD9_-iHxkSgfUgvUOfD9yfkd0IbLRtoREBTsEcbr7plncwQOayjy6zPmVOGCaK4bHw7jmH9uai0TCG5ZgMb7vFmtA1fjZw_9bcQfcX-qmn5KqgkvlPsCX8WDtkirTQtXLvYI7QJwRki1b8NUESFVonzTqKBjDszFaqxB0979Vbjgk6r1BIpmYXJ712k0fQ7bM8QCXLJ1mMHYcJo-N67_yJOQK54PI02QfDtas2y23pssYO416hIQ~~
  5. 5Line and define with waterproof eyeliner. | 24hr wear on lids. 12hr wear on wateProduct pageclicks.em.clinique.com/f/a/5fORQt1mEOVWQWpVPANEUg~~/AAQRxRA~/8_3cftsZ5tRbLUNd2nvXF4_wjr2qPE1ibOrHOn1PEssmr0YHAwXXag1WBWcnUNN9eiIe1JyyrpW2MgTbc6FxUIqLfaMoRt-DQAnf5bD1BsTEI2mdORMulmAwzzQUH0VFr69jQuJFBy-yba9yha5pkmguFS-PmJslABJfCP2NjAq6jeOXk2fKB7cUvHKQ0Zi9nvYqZJukD4w4xdAaDF4_3xWi07-0cKG9M-bTHyrKt8dXg6etDRyuUyX0j3lvSqLAyD5peZ_1OPqHakqpUHPee1oixYVWe6r9pAT0WhLmdT7fBMeeZjkus28i0qZ0uh3YiabTgCPWQT6Opa0sTamDjfa_SrvHtlXiXq-5cTzkAI5HMR7T0uhIWx2eNzv1zekemwgoWUg5RUNyE_-2xC4_Ym_xHhQ2TDJ-Vt3eogvI7TZ9EWSBe6fPukmwGwobPkO6zr2LADMnon28EVujrKIcvQ~~
  6. 6Eye shades without the fade. | Non-fading, crease-proof eye shadow. Sweat and huProduct pageclicks.em.clinique.com/f/a/dJaH8CW1DG2tKqE4UEQknQ~~/AAQRxRA~/Px6PWQbWNSK7-qFUnV7A2QQ3V5PTLfZo66ysculo-1yuT09lRZKGSMZiSOs3dbbdoLhfeQ52mZTbrrFm80yRNJbnCkYU6NQz70_tHFTs-4gXEz4adcuHNZ2s80jv6U2fjmAVKynQ1i374IUynv5mb_ndkUKv8kQqwHMgOYm9kTYlXmP_k-LlembgmoDmnoU48p-8QyKBoZnkpC0gfDQs_GBNYaJbw10Gu3y6m1alCO5ThU4QxKgr2M8XGP4b7sEaLLuVHY1FyNJDEWPILrdKFiHmNJsKTq5luHqR7w_6x5ka7cCX5QB3vl8ooNDdXtAWeKo7PpbIzqbm-bYzcj9SD0zei714COjkA55cxuxLisyJ66XBW6U1zpwP76KaG03Gck_OxLkdQH3Pt5zYzwQW7c2Na0giEw9ZJvJwSQVTZaw7mdDgg2pOmVoPBIsv2exMAMtaup8jWrdV6eJoUHeyRw~~
  7. 7NEW | Waterproof mascara for loud lash volume. | Stands up to everything—sweat,Product pageclicks.em.clinique.com/f/a/PFMv4ysivmlaUbdyYQiT7g~~/AAQRxRA~/9hqvYA_5aH-b29svWBzYmRT1IhoJPKgwsFaa-8_1pNIFBB5tQeyxf1TD3hgRv-I9kCx6yWmcCJwpb-FvwfNOFtAq0oRQhliVYXVA-3xrjymMW8_to1eEiYZIuQKJPoAJzqlTCQ7W3JjsTFCS7w02Ybly9_cn5FqO05mKmRNLSklUtdDakeWEKcz0HP3o5xSDf0JckWzAXhHYHL3LJe22n4zdHG9-F7Pjv79wO3Y1WyJTAII4T5kWo6qWSU5HIeA4azR_6XuTwqbNUbgDHmqW6fBwieAfOs9P1adLECBhcNBY48deBhDed-OQLP7tbkc-uWDYN8xEVcGHI0oSufbM2Ke-f6lWrV6v5QadbKMoAqJUrQuNx84Nec6BmU19t6R67nbZ2dMbYar0UaJC_9L-SrmAtGrtuFN1C73Bq3sqMqvexizwocBikbi_8N3CNfZBffzZknSM5Lgur8fju5qvSac_nI_v3AHISK453YffeH4~
  8. 8Add some wow to brows with our precision pencil. | 8-hour smudge and budge-resisProduct pageclicks.em.clinique.com/f/a/CWkjAO6EDRK4I--1GVIizA~~/AAQRxRA~/NDrAlgmvGeuh-VtdW1shFwuR0_yZiHbXk6-YckzvV2OfQWCTd2-dT8piMX_4aANvfTuH6pB568uQRykJ9ch_08FkFSV0YXJZiRaOIvhN0T8vWK1gN_n8s7r_jTCev-Q_WSpvBXyxVra2V3War2ADdR-WnOOQGb1yi0GF1RLJR7cmaUFP97ZfJ_JMhULBUkzoEiIIQsAc8axvFgrOQ2w1wKkhD7KYWPyV-IAqrDPTgAjwdv3e62jjvhqfHx1rysFXr-9_bmEwChX_6VCIhrjjuWlqSC-HGzRUMK1b7jIgCikXaOdiA1mV-jET29oi6oWhHbqgwBM4N-6DMP3cT9hZuHxmCXt7Cpy---bDUA5SmkQ5YSzQcKZ_Ry43JCFaHNakyjuWoAztcHWbwYdfoWfZ3anUpUJanRuRk5IVi7ELDZtRWZW3vCFKZ76SuzRljNzaiwOzjZ-fmfeKK-AvqsONrQ~~
  9. 9Get makeup tips from our experts. | Our pros will help you find your best shadesProduct pageclicks.em.clinique.com/f/a/gvbAn5oUrImZKKSH21ItiA~~/AAQRxRA~/AVuuFzZr5FlP2D5BQRVm5icYRyi_WWd-pv6z5XR_ubACMcu9cVQddL4ng58WqaNijgAEhh0nigYIfdcZ2UCITpARop69jofvWSqQToaj_R3hYUE8eSEKGux_AZ1dZGFPD8bwcv7p1bX5me2VRzNbcZo6VXkw6mLwF4LylBMt0tUUp5TdVYg-HlMPFMHmw6OIiJA4dHk1q3m7h4hat6ECvjdkFt4XSOTGVzjVanM_1skqCADVWr369IF53A2izD9dbr9dE7AV7PsZxWWOB0rqYDQ7DsFclinTe18bkBdAZSvRJis8S9bfvFsFGF5fGpE6KdCTF5H3Jeb8wE9_174DlpC2OR7w_TRxGc-M2xIYSz2td0xtmjtOp-7ntdNgmvQPE6LRMqAWHY5zQW0BmkPTNMmbj8z1gdSo7C4p1s5MwYI~
  10. 10We picked these for you.Product pageclicks.em.clinique.com/f/a/GuD5-Xl2wIzWOjmVKJrAkw~~/AAQRxRA~/hddMYHzgQp6NnFfCQZ7_w5BoF-4htKUrMphxbqHB1plimkKq1YOXv49ip4I8m0r1sU9BmE9IH7GK_TQJQwsO2tkbSsjDAZaedJO-FVfJGXG2L0dxAB3OUB8GmnXa2MChI3fiaJCwjpERl5qC4TaNr1jxhbTU2tUtQyDJkOYEOs4yYNKvhURrhhmPjbRqbO8eggjP4GrHc0L2z18iZJAf_f0XlXtpaRdkxw8OinGZwCci1taTUX8ttA8Ig20cJ13RyJA3jpgNwAzSE5kmj9_AjIfXgVhCQ1XAgbBf5WdaXVgHYXui39bh3qZBfPaine_MiLpkQzjayXfK-2dQs0vafdeBLIoNUpNnR8wBdqsGZmgnvuDrxwmURnn7Bi4LuOm4a1zA8_v8-k_vxLE_bxkd9A~~
  11. 11Dramatically Different Moisturizing Lotion+™Product pageclicks.em.clinique.com/f/a/ujrM1yf847AWeRb0KP0jZg~~/AAQRxRA~/ZTuWb1-HZhwJkSNPgY24QmB37uvgRTKbNrzzydaFVEQ9uLBljH_fvOocqjRYwy_N-jAMBpGtjm7VyXWM6myLauv8tyo9MJUmCSPUhJB0NFifQ62dS6E-NUASZ9C5RaPl_BlNUsv4ppi4lt0jQI72ntiXBJPMV_xYbMFtt-fWQ_HkUtmx8vNgDragarnijvDM7_D3sPhigWC84G82mRxwV5w5s8e9wZNGECAbkAQJzPZ0dGvudA5qBtWYrA3lfis37tJ1wnPJBR643VfvS6JKVcdgVABX2MFIMPJevkUGzZAGwvzreks0-h-nAZHfXhJuV8Zq4z9xkmapp8Dmt_hqXgNKwAut_31bZmiHO0FjN7c-J3tvfuDIDtrjo0AMUKJtRBWYmBLkC_-G5yTK_IlDt0fr0r7q-8X6grKdXjA-GFosyTXcuFMAjmddebhGZTDPK5fzOX_HSfNMf_-tmlyeoI21dChPrtqssxJA6OZaaRw~
  12. 12Shop NowProduct pageclicks.em.clinique.com/f/a/ujrM1yf847AWeRb0KP0jZg~~/AAQRxRA~/ZTuWb1-HZhwJkSNPgY24QmB37uvgRTKbNrzzydaFVEQ9uLBljH_fvOocqjRYwy_N-jAMBpGtjm7VyXWM6myLauv8tyo9MJUmCSPUhJB0NFifQ62dS6E-NUASZ9C5RaPl_BlNUsv4ppi4lt0jQI72ntiXBJPMV_xYbMFtt-fWQ_HkUtmx8vNgDragarnijvDM7_D3sPhigWC84G82mRxwV5w5s8e9wZNGECAbkAQJzPZ0dGvudA5qBtWYrA3lfis37tJ1wnPJBR643VfvS6JKVcdgVABX2MFIMPJevkUGzZAGwvzreks0-h-nAZHfXhJuV8Zq4z9xkmapp8Dmt_hqXgNKwAut_31bZmiHO0FjN7c-J3tvfuDIDtrjo0AMUKJtRBWYmBLkC_-G5yTK_IlDt0fr0r7q-8X6grKdXjA-GFosyTXcuFMAjmddebhGZTDPK5fzOX_HSfNMf_-tmlyeoI21dChPrtqssxJA6OZaaRw~
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
10pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • ophthalmologist tested, and safe for sensitive eyes + contact lens wearersefficacy · substantiated
  • allergy tested and 100% fragrance freeingredient · substantiated
  • 24hr wear on lids. 12hr wear on waterline.efficacy · unsubstantiated
  • 8-hour smudge and budge-resistant wearefficacy · unsubstantiated
  • Dermatologist guided solutions.efficacy · unsubstantiated
Products featured
  • High Impact™ Gel Tech Eyeliner
  • High Impact Shadow Play™ Shadow + Definer
  • High Impact High-Fi™ Full Volume Waterproof Mascaranew
  • Quickliner™ For Brows Eyebrow Pencil
  • Dramatically Different Moisturizing Lotion+™
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.