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Clinique Online/New Launch/email teardown

NEW DROPS ✨ From the Clinique Lab to you.

How Clinique Online built this send — a new launch email shipped as mixed / modular on Monday at 10pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Clinique OnlinecampaignPreheader: “͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.45
Sent
Mon · 10pm
Format
Mixed / modular
How this send compares
  • When Clinique Online does discount it averages 15.8% off — 4.9 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.58 for Clinique Online vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Efficacy
Hero headline
Look what just arrived.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop New Arrivals”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
clicks.em.clinique.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“Shop New Arrivals”→ Collection · primaryclicks.em.clinique.com/f/a/hOpo_uH5j4Ir5_IiSru5nQ~~/AAQRxRA~/QdJy6SnqpU4F2LyR0RjgHOWmy3-EIUX1BXowFBllufnnu1x8q8n8_UKwftQZvEaMSZlxO09PV_lOJCQh6q0yqTO7bPuxnG_jbqic4XnO1YsJW2fxaa-lTBBQOooLU2BRauHEIHa30FEXGdCECEYmHoulyCVfz3eUAMxTsAWuFZHgSz12w1bykHnu2V8tZqehWjYC9GJM0c6jFAnzGvbVcdwyAu1KdzJa9rTv4F7w-TMa1e-qAHMrabSVlQF-hk0wlVK0UATA6PGBTvEAjuyNpbco1H3snh89fkrk1HoFBGC45oktU9t_rSw3PJnBVQLQZN0nPGkdwpJdSuskYS9femqw6wfGxkkf5Y31dTJlbD0OAaeMotJrIrF1J-0hK75U
  2. 2“Clinique”→ Product pageclicks.em.clinique.com/f/a/OUYJLBhe8P6YSlwMkmtGcA~~/AAQRxRA~/dd7-Qf9WrrhB0hBvKOZWhMD9BVPYLuq5Kjdld1utmGjjpSC1gydghIm64VNH0nIq2VP1Kb6wvDj_bVkkyoWWiolvxE8EINLdn-ZR_bQBR9fIybhwEXgabRp50mWAdp56geETFli_mY3bv6GX623GPHtLZlu1_KgSwbjwQSzKVfOaQTHaQBg53rifVLF36W1azkxoEthVUIiURjKqaPCloask_t-F3wxtHJSabzDR2Kdeh9E44D74jsirwtTySpYZAx3FPCzKo_9nU_tYSiGCSwG75K0gMrtxe5HD5ZaBjOqXxXc4VghtyFwecXjRfcRu
  3. 3“Shop New Arrivals”→ Collectionclicks.em.clinique.com/f/a/hOpo_uH5j4Ir5_IiSru5nQ~~/AAQRxRA~/QdJy6SnqpU4F2LyR0RjgHOWmy3-EIUX1BXowFBllufnnu1x8q8n8_UKwftQZvEaMSZlxO09PV_lOJCQh6q0yqTO7bPuxnG_jbqic4XnO1YsJW2fxaa-lTBBQOooLU2BRauHEIHa30FEXGdCECEYmHoulyCVfz3eUAMxTsAWuFZHgSz12w1bykHnu2V8tZqehWjYC9GJM0c6jFAnzGvbVcdwyAu1KdzJa9rTv4F7w-TMa1e-qAHMrabSVlQF-hk0wlVK0UATA6PGBTvEAjuyNpbco1H3snh89fkrk1HoFBGC45oktU9t_rSw3PJnBVQLQZN0nPGkdwpJdSuskYS9femqw6wfGxkkf5Y31dTJlbD0OAaeMotJrIrF1J-0hK75U
  4. 4“Shop New Arrivals”→ Collectionclicks.em.clinique.com/f/a/hOpo_uH5j4Ir5_IiSru5nQ~~/AAQRxRA~/QdJy6SnqpU4F2LyR0RjgHOWmy3-EIUX1BXowFBllufnnu1x8q8n8_UKwftQZvEaMSZlxO09PV_lOJCQh6q0yqTO7bPuxnG_jbqic4XnO1YsJW2fxaa-lTBBQOooLU2BRauHEIHa30FEXGdCECEYmHoulyCVfz3eUAMxTsAWuFZHgSz12w1bykHnu2V8tZqehWjYC9GJM0c6jFAnzGvbVcdwyAu1KdzJa9rTv4F7w-TMa1e-qAHMrabSVlQF-hk0wlVK0UATA6PGBTvEAjuyNpbco1H3snh89fkrk1HoFBGC45oktU9t_rSw3PJnBVQLQZN0nPGkdwpJdSuskYS9femqw6wfGxkkf5Y31dTJlbD0OAaeMotJrIrF1J-0hK75U
  5. 5“Shop New Arrivals”→ Collectionclicks.em.clinique.com/f/a/hOpo_uH5j4Ir5_IiSru5nQ~~/AAQRxRA~/QdJy6SnqpU4F2LyR0RjgHOWmy3-EIUX1BXowFBllufnnu1x8q8n8_UKwftQZvEaMSZlxO09PV_lOJCQh6q0yqTO7bPuxnG_jbqic4XnO1YsJW2fxaa-lTBBQOooLU2BRauHEIHa30FEXGdCECEYmHoulyCVfz3eUAMxTsAWuFZHgSz12w1bykHnu2V8tZqehWjYC9GJM0c6jFAnzGvbVcdwyAu1KdzJa9rTv4F7w-TMa1e-qAHMrabSVlQF-hk0wlVK0UATA6PGBTvEAjuyNpbco1H3snh89fkrk1HoFBGC45oktU9t_rSw3PJnBVQLQZN0nPGkdwpJdSuskYS9femqw6wfGxkkf5Y31dTJlbD0OAaeMotJrIrF1J-0hK75U
  6. 6“Your glow essential. | Gently exfoliates while lifting away dirt, oil, and pollu”→ Product pageclicks.em.clinique.com/f/a/qLaFHtsx1LjNmlx6P08wug~~/AAQRxRA~/Eb5YJcXkngf96PMir3wQKTttrNkju95RG-GFQSBKX702NIwmoiolmy1f5JqfToy-VbOSm83oTFvlwrVLH0JZRYC55ab5RxwQu_3S0cebJJGSncz8KLvCWt2zAa6mAtA3_X8248nnkBfuNFXHrKhbL_TkhOD7c7cFZb3eURchKgTVk_FK_LTd4nATR-R6yAy5PgFCMmwk1FzB2Sh-aCSPSgP381Hstibm-RUsgkfQDirFzecYbFIeUyip3a6PiBzK-7Et1gC52CW_-UVMTsQyTnPyjodCaA1HQ6wO723XtVlLU3fyLOwzqOxQ6xth28rX9sUy-0MNPjHIj7PAmR51O9ynu9QLb8iVk8g_NFWmYSqvoepwu8VmgowGJRsceJdP27h7fcu_hFg6Mzz8piwQuNsJRw5m1gI1bI_cEpruM2SCWAl-GdWAT37aLdxAiJ6xBvigJLFZpsAUdwUNohBY2UOVeoMJNLfSrE9sqw_c2ic~
  7. 7“Bounce-boosting moisturizer. | Visibly plumps, improves bounce and elasticity. |”→ Product pageclicks.em.clinique.com/f/a/CWztjYCDFxkAWJKddlfeIg~~/AAQRxRA~/XXNS79DoBYvKoGzhsTll0-sGDqr9JmlSuVP50pvK9sq97EAQRoVd4chQK6Pl--sGOhHfCddfpV7G8ay1Pk2RWVKTUAv_EexMF0w9GEkA7b64zJnawl6wSlReq08Djs-f9pgKpkUj2mKJa9Gjk_BbXmIYL2MW3Rp53AmUyz6Dn1FRwp3JyA3pugpd_FbOyVxDBgosCF7CXSBp59PX_fy14RIL8E8mlI2Knw900IOZUsCSZnIQYQRlxUYfkkqqcL-UNvrRxp4lE01dYajTrf1g6y9GZ0tOYiPx_66fKS9to-Am3HPJ9L658gvikTAjZGgre1GeMuiT9dq2cr7SRNwcnwiuebxDK_0Wt1Gyd0PMLRtgHhyuzQS6USLY5xZ2QI0D0wlZ7RO9YIlxJvuTpqElXQSNZ2xA-Z9_jhmsiTsUiqSe724mfcQgpdwnZr8VsDMQcDBgquIaecoxMUKDgtyyXVTISm6fTxaYV3yKcM-jWSE~
  8. 8“Comforting cream moisturizer. | Visibly soothes and hydrates. Doubles as an eye”→ Product pageclicks.em.clinique.com/f/a/wmkFGFxaD1iCcOm0aBORxQ~~/AAQRxRA~/KlXT2Dhb1Fboqnjr1fBVPe34_mHOrAkT1sCyNfJtRzpvrEImU55tOr4PXT0AYKm0ptBS132nUtXTfXvVwKbfkabrv1wfVTTFvwQngMMMoEMjMew4vYOZsxF5KMzQ3tQgyYmC-Or7ajS6v-Mxtzzf8lyy7sRuqe29oC9I7DcrfXARoCIj-GNzSCeZS3VaGEUmMahJAccwKHcZ-eApPMdHSTI9_2ZGj0fnQt7gnt9KsQnIlx6Q8FPjwEm5BwXCXCh7MrGlHJ8-XgLfBuHN2pqq6Gsi7RMW1QoIoyj47HNGMPGpDwbUrK5j0NkAC7WGyo9Yw7P5Fp37AjtbT1cyfVlSMn_IRjNPDyUKk5UL1wsJbDIgu1cJmpxRMwVwZfhZrYeJT_XYhtw0r9a-qMQOHH6qYZu94FVVej8PPwlLCIiA-ZGvF75Rtr7rbDWNj3MlWGtGrmL-iTb90yDcK4T_ec_7Gw~~
  9. 9“Brightening + tinted sunscreen. | Visibly brightens. 100% mineral filters + soft”→ Product pageclicks.em.clinique.com/f/a/o8iGvAAMNAGN9k4lxqZXmg~~/AAQRxRA~/jz8Vi-Nsh9hvO3w3HBVITQ809b13iGsMwWX7WnRymszeofdIakBWJNqY33m25bejG6fSSUrzTg3pXDBVVjYS1VIemrbrMQaImNNM45oaLR7KzHIMbqIDdwKM6CAPKQKSPEhSKu6T02OYtGHbBrl6f7JnQ9LEtsTYUm9c8VWYsXKgiuNohMy5P7Ga8lBg10Uu4iyoHDpNuiAuxGeCxOnsi1Wf6i_jkntR8ZPo1YE-JC76TXJYUw0HMO8xt08vOQcFDGJIHIvR2sc0ydwqsLgkt5ZqrgPdp-V5r3jx5DTWD75Y8dpJ9luBNUTOl7C3ZqQkyALlXur0TO_hHTPFD5XysJaNIypgrty_KijTgT-18bhVzG_co7MGRQ-osgfvTObDsOpIPQFbduAXnHxZz_2GteYt86vRp7l-sMJlgewacXeJvnza7sxF1HL1Ddh-rNv0Fd4DZxh3Wp8J2XOpFUMRUUVnVLS_qIoWyAvekPOh9Da6YzEiX9R2L1QKZr_UqvC6SxLLHVJ6f8QIBetCJf_tmQ~~
  10. 10“Soothing multi-use balm. | Adds a soft touch of color to lips and cheeks. | Clin”→ Product pageclicks.em.clinique.com/f/a/h5aiOPoHLUL3mihtowaeGw~~/AAQRxRA~/6c3Q70Ut9xRFz3Y-KLALQ_mr43F9FJnKKr7lmq70OYUvWig-tKJaZwXYthZMLQcrveYSujQSir_2vamn41_ShWhFZsVD19oSw-UhPzb6Hmw_IQgpzsy0vDjPLi2BDEOBjUC76CyV_uAuUdAuSFwgiVXxSOiTyEm_o3plhI49OklkgFeZ2LZtBVBuJh9BOGKAPUDIqHkbiYRA1tyOF_q1rtXqUKXs2EeZ0oqHCL6mrd0SH35UXRNQZls3ZWfbRfJXkPID_nY3URJlx18xAr45rFOC-UdV0UTwLpot1ErVBd9pHEH3O5iATMhmnMeEeOmaouoAPlkVHS9f0eJw_XLAfrGZkaWzYfaIbIJxHhvdHJ-GxeX_CpXJXxdDqFd0YJnI3WcCd-Mx32z354zAHzwDyhBndw811uU_JLc80TMDORJ9JXPZ216kIcnB8m3TRQ4E
  11. 11“We picked these for you.”→ Product pageclicks.em.clinique.com/f/a/Zp8WS9oIMyxJyghBkgzS-g~~/AAQRxRA~/QdJy6SnqpU4F2LyR0RjgHOWmy3-EIUX1BXowFBllufnhqdqAn74X8qE3kwHPqj03JqwVSFf3NtQqXYaSYsOdHxnQ2YHizeHdEVLc7DhESMKIhRZWvN46-SMlUbt_0QN8M5vTIadVLP8VZdxycnijDkF3Ij_8DRhcFHQIJY-HWJ-LzYNaet2JPkOm3pLKPS8QnWFcgiJ-mOIt7XLT7jNf5IxxUeCZ1rOgkjYBprTfzoEBx4lwPp577H8vGEPhLFR36fbhEic6SteryNPdj3MTKAMRjzwy5my5GWOSxpo8LjFieqgmZQo3FSW-BaHeYMIssN3RC1oO2jD7vMuBirQLphjFPu1FTKWLxIeCxzlxgFuaERs-bFnoFHulPJgXfYoG
  12. 12“Dramatically Different Moisturizing Lotion+™”→ Product pageclicks.em.clinique.com/f/a/39pOOCVm8PApTw0SUTseCw~~/AAQRxRA~/o6TdGMV08SF_QNTDF4yMwuxrvbnJ3FFpefEZ3VapKklrB_3096kgoZ29EdsgloS80MtUG3A7n5DEyMHomCg2_k5Nzc6eGyuv-VtAdErQ3I4a273WwEkVNGTohOL2b_qyHURBQQLnrc-rCYxg9cA0gjx8OWH-wk6ZaVCkkSxOlvCgSy1rszXNklFq4gp3tDX23sUZ8bbVTrn4zLqMEJIe5HhFAaetC2NloMiJlZ1wQsgfi_hzolq0aSViCSnhE0eX7jmC3wYMCVSFtncmzfOVJJH_VWko3N_z6YHC8XyCJ1_FSJlsLpSkZ_Pi8SrOd4g2jLJ1Dw3KfFa1elWYDhIzLG5HQIeyIWlgSSWklTO5oeXOqL7b648o1WHpxUMzc0XURDC2EV_QnysUihoLcuLnvFADtdrijXT9G3oI7Dsm9vg4CuDjznnLilEtmwfE84thAkehqQXRafGrYbVIqAdXog~~
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
10pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Dermatologist tested, allergy tested, and 100% fragrance free”ingredient · substantiated
  • “100% mineral filters”ingredient · substantiated
  • “Dermatologist guided solutions. Allergy tested. 100% fragrance free.”efficacy · substantiated
Products featured
  • Moisture Surge™ Exfoliating Glow Cleansernew
  • Clinique Smart Clinical Repair™ Collagen + PDRN Creamnew
  • Clinique Daily Calm™ Soothing Repair Creamnew
  • UV Solutions Brightening + Tinted Sunscreen SPF 50new
  • Clinique Daily Calm™ Lip + Cheek Color in Plush Petalnew
  • Dramatically Different Moisturizing Lotion+™
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.