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Clinique Online/Clean Ingredients / Clinical Results/email teardown

Makeup that loves your skin.

How Clinique Online built this send — a clean ingredients / clinical results email shipped as mixed / modular on Tuesday at 9pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Clinique OnlinecampaignPreheader: “͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.55
Sent
Tue · 9pm
Format
Mixed / modular
How this send compares
  • 15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 15.8% when it discounts).
  • Voice warmth 0.58 for Clinique Online vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients / Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch / Bestseller Discovery
Hero headline
Makeup that loves your skin.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Makeup”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
clicks.em.clinique.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Tuesday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Allergy tested, 100% fragrance free”efficacy · substantiated
  • “Dermatologist guided solutions”efficacy · substantiated
  • “Ophthalmologist tested, safe for sensitive eyes + contact lens wearers”efficacy · substantiated
  • “Formulas for every face. Designed for all skin types and tones.”efficacy · unsubstantiated
Products featured
  • Almost Lipstick in Black Honeybestseller
  • Even Better™ Makeup Broad Spectrum SPF 15bestseller
  • High Impact™ Mascarabestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.