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Circadia/Discount Led/email teardown

Christmas in July Starts Now – Save 15% Sitewide!

How Circadia built this send — a discount led email shipped as mixed / modular on Monday at 3pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: CircadiacampaignPreheader: “Retail Products, Circadia University courses and Signature Facials are included this sale! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.65
Sent
Mon · 3pm
Format
Mixed / modular
How this send compares
  • 15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.75 for Circadia vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Professional Education
Hero headline
Christmas in July – Save 15% on Everything
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 20, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SALE NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP THE SALE NOW”→ Collection · primaryctrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_0
  2. 2“CIRCADIA.COM”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_1
  3. 3“SHOP CIRCADIA”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_2
  4. 4“Christmas in July - 7/13 - 7/20 - Save 15% on Everything [SHOP THE SALE NOW]”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_3
  5. 5“Dermaplane, Hydrafacial, Oakworks, and apparel products excluded. This offer, pr”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_4
  6. 6“Vitamin C Reversal Serum - A bestseller that brightens, firms, and protects the”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_5
  7. 7“Light Day Sunscreen SPF 37 - Broad-spectrum protection with a silky finish. This”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_6
  8. 8“Lip Renewing Hydrators”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_7
  9. 9“Nourish Cream Cleanser - The perfect cleanser for sensitive and irritated skin!”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_8
  10. 10“Aquaporin Hydrating Cream - Award-winning moisturizer delivers deep, long-lastin”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_9
  11. 11“Circadia University – Featuring the NEW Acne Skin Specialist Course - Advance yo”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_10
  12. 12“Acne Essentials Kit - A targeted system that reduces breakouts, controls excess”→ Product pagectrk.klclick.com/l/01KXE1XH049WCMFZMFX9W136Z2_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Award-winning moisturizer delivers deep, long-lasting hydration while strengthening the skin barrier for soft, supple, rejuvenated skin.”efficacy · unsubstantiated
  • “A bestseller that brightens, firms, and protects the skin.”efficacy · unsubstantiated
Products featured
  • Vitamin C Reversal Serumbestseller
  • Light Day Sunscreen SPF 37
  • Lip Renewing Hydrators
  • Nourish Cream Cleanser
  • Aquaporin Hydrating Cream
  • Acne Skin Specialist Coursenew
  • Acne Essentials Kit
  • Anti-Aging Essentials Kit
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.