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China Glaze/Clinical Results / Performance Ingredients/email teardown

This Color Club? Invite-Only.

How China Glaze built this send — a clinical results / performance ingredients email shipped as product hero on Tuesday at 7am, carrying a 20% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: China GlazeflowPreheader: “You made it! 20% OFF welcome inside. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.60
Sent
Tue · 7am
Format
Product hero
How this send compares
  • 20% off — 0.7 points shallower than the tracked set average of 20.7% (this brand averages 21.3% when it discounts).
  • Voice warmth 0.73 for China Glaze vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clinical Results / Performance Ingredients
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
More Than a Pretty Color
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.78
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“NAIL IT NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Kaolin Clay-fortified lacquer”ingredient · unsubstantiated
  • “Ultra-seal top coats”efficacy · unsubstantiated
  • “Pro-trusted for 25+ years”social proof · unsubstantiated
  • “Every product in the China Glaze system is designed to perform”efficacy · unsubstantiated
Products featured
  • Fast Forward Top Coat$9hero
  • Nail Lacquer
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.