HappyCohortEnter app

Charlotte Tilbury/Gift With Purchase/email teardown

Your Passport To FREE Travel Minis ✈️✨

How Charlotte Tilbury built this send — a gift with purchase email shipped as product hero on Sunday at 1pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Charlotte TilburycampaignPreheader: “Plus, Unlock FREE Pillow Talk Gifts When You Shop 💋”
Offer
Gift with purchase
Voice warmth
0.72
Sent
Sun · 1pm
Format
Product hero
How this send compares
  • When Charlotte Tilbury does discount it averages 38.3% off — 17.6 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.80 for Charlotte Tilbury vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Travel Minis Bundle
Hero headline
Your Passport To FREE Travel Minis ✈️✨
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$115
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Product page · primaryclicks.charlottetilbury.com/f/a/_QAl8Qny4JaugtM9Wt6RKA~~/AAAHahA~/TpRL1yC9_U016wlBTa4SfKU2ee1GDOgVYXG0Cuxm7Vy2SaNIvVD1bjfb-CCOpBhLQMwHwOJiOcKIrbWqFf-eX0lh51cDCzvxVtNSKp0OiavG_5c7MmUGUsDdgGNX_Kd8dlOJM_aVKQ2n__dNEugRw3IovOYrADbEXrm2MGblceNGycIVlftHabIMhOLRr1gowh32WWULOb9eghKxOb3tKHPq2LBVgpVMT4ahFH-l94HhmWtp1bFPMthPCPQ4Axi-bNPlq0mZ4X7MfU7WpY3yv4vJ8r47P0bzSpDkXOK0tNTljxzGTEn8d_FI1_E-2j5_IiyUiUyfCv8tsEt5bB6PDQrDVR_-8VvcBoYt-lQlODoY67UHhusnSeY1XuxoDRt2SaSqRo-pF-RkOoAoK7gWSJxqgNEor_CNOc98xaBquzdmZQkl1laR01WGCP52eQyaynFH1Ng3qL-ajvTGe29DDeCQlccRbyWz9QmhKkU-cfhN1gMNDIq0ThtcdXIpxUs2-LYHLoGgqHZK5IEtRKkvRJxweb1G1QGRhlokvGHWEwXD0-WdJHnNWEnowa_HYYXpW0Wln_tiXCffbOGACTNPyg~~
  2. 2“Shop Now”→ Product pageclicks.charlottetilbury.com/f/a/RpNdg0KCfYuQ0tj7Q8kLZw~~/AAAHahA~/DjMvLHWA8_xa1q7ew70Sdy2NRPM0hA2pMSWAGCOh4kABxZWjS79OIMfAtQjpb7KMRaCO4uD9N7YE88dwFisAiawfZ_238HFxMECdNbbVjD4UtC8Gv0QqmrCIC3wqBuguDh4pgp2PpDMK0h7QrQzd4_nssZqp0KkxXJWp9ZpNjcX9zOMNWeEc6CIGe4A_GZPESe1OJ5ikjAxMHSpj8vS7X7vipCymscM7nsj9yapiRdVkXwIlrr0h003nVVIRT0Z4meHfVYJICsrFHrRhixZRaWyHmeAo76_swxejlKc8OTPlsYKkkyXU9VlcfXBdkjI8Yz3tuHV4E9wqT84Tv_sEZRBjBuGPxJTXQOoc5TJADwF3uujEbrPCFTFT6B5YB5WgKoC-KWyUNQ8zEYrj5aP9NAMx-SP2r9HLYBm7woa9c9iWoVOw-_or6A_QS0N7S0hdVEcfsdUpcigX-X7XgCdX5xaCoufvjsP9s4bZGiU3-GP_fNn-bJAJqjovFSLNyQtvJGe-v7F6_Xe0zxLr88_8zZruklIP6qNhQgwLWbmJ6DCzqDxpCjjc9QrZMoHhZOWctSVS5H11D3DupMYVHa-jKMAMB97kgJJ1v4jFspe7fS-n-ybjW2c9ZHKX_2H5FplV
  3. 3“Shop Now”→ Product pageclicks.charlottetilbury.com/f/a/qQRcJ6NuHgjwPU7o7IJ7Rg~~/AAAHahA~/QkfeZ6dVnW_R2zXC-zCNOh3qZn7ItOr1NpoBPJ37qXyPr9sRPPZeN7Z_K_LtrVr6RoveGHUa3Eg6Gcn73GQIzRypLXXdklnPyljOJVMZEvzRHt5ICh1q1VcBHgzxuQ494C4lZyXdgOhc4yqSkksi67aU_GBVV0QO15tVa9ZWMElptfBxXH8msc-0pIMfAGB8Xfc4nsVbLCMraQqc7wDgdDOW1zirI_GuBDc2UFF9PfX5bG8Sv0icWlie_mTgK7nviwWYc7yzK81AtdqVSbosASnpyzyPOLDQdizREEwS_4bXmGYk5dEqY7KB0eFQcXLsGYB2f3-nPLsOlDkrvGJ-VSERfIROa-CKlG0-lpCXaPdeftmppWlnfsWdIwxN_z5E9SQm0cXQHCMmgQQVuYjy7LgbRk0o9vyki-K7HYIK3qbFXZPBihOoiGmrXwtVQ1DBNUkLxNiBepio3M2_pTQ2g4343jqStTkCF1Kydi-jDhxSnT6oGizP6cd19EnXq8lCBRcmf_4C02jOSqkwIDI6S06WS22zmEHt-WlXJSb2nEo7B6fWheCeoG16OFd1OuonerL_bSSa16_qSyY0g-n6MlM-2Kdr6VE01thdwGBU0OJhDhEAAAcv39copNJbBO_Nz2iqBXtW-abxT-6WxTmTlQ~~
  4. 4“Shop Now”→ Product pageclicks.charlottetilbury.com/f/a/eW5_B9cGDbNvspJEupzquA~~/AAAHahA~/sfJzamuNFx9HGB4dy_fPh-0f-AlNAbdn4euIbJhrkM0PrIjlk5q6QMspXle8J0UkXHQK3Qe4Sh4gqEWYxkAZ7nSiLqfb7UFRjgnDkMDICz6eMUQ5hxEw07X-7-yqiOL1fOzYXXpNKg67LMZgZBuWCYpg7yGsreXkuoGrQm0mkym_8R8crYXrKMoTIpz4fan6KPhrZqeD7ukUt63QGNiax8AFkioWc2imzFwwO0QfxmbjqSMVNw6DqgZHWwV9wTWpglZVhjzEP5O2LiE-vKywM0DvdScJRj2DShV6M1gZHG50tHt6itIgHOqBFY7x-BwfVrLhKfvW9GwxwKq9T2ElHUXh5w5JxhWC5QrDZws-tJMa3CyYvGKbyrymZRiL_sGEsi93WpX94UtUBG2bd2L7-TvKGlEJjuXcZmtMkBHEJKKCa83wEE6xe2-37jaXdO9zmXm_wHG3nvrptc11WU1KNKvxE4abkSRfT79SQy376mQ97KBjf9UQxpljiRkXc0IsWdZucS-Y_uq51KIwWUnFJ0Jyl0fbrdL6uyPT3Hc8o1oFLE3jqjXf_gW6wO4yM7Hc36ucBHr5ynoXDEHXEtcFzP3SYH7O_vWbzZh_qjbAplEBToSyGpdWmSPBksnOtGks
  5. 5“Shop Now”→ Product pageclicks.charlottetilbury.com/f/a/RoTJxSJTwEvpoj-1h7shyw~~/AAAHahA~/sfJzamuNFx9HGB4dy_fPh-0f-AlNAbdn4euIbJhrkM0PrIjlk5q6QMspXle8J0UkdiPINJIJN1iG4TAuP2sarqRANSxIgWJpfYovCKrPkFV9TBOeh_B5BLBKByYH4ZqvKTp5AauP-27LJcFs2qlDJ8U4zAHlsWIt9QYsO0vY28aypx5DQRWZE19FxdUJCgTRP8yP84mmT8DspzMd62NhvG-3T57dd5N-7R7wYq2d2qYzLN1NFdd9337GaFWf9o8ZpdIDpncmPciTo8HyimoIGMTOTKb2UA-EzqsHPIcdNqM6-VWd7Md58eJBHBn5Fl8JkAVt5HbzUA_swsDYR6oYmifJ38KAmMZ1oN-QBbG31VmCk_qM2kzid-FR8N-RGB1vlfFAotchOku799P3TYUWiX-G7EepmuyYLKhDxg4B8p7AqzxO2zRO3rvIPVMwU7NanY0CO04hGpKKTfbyLTFouG5CC4XFcS5OPSES7Kp5k6mUQWZd98IKE0ZL1hMqjZ_U95iBL52_lxOXWUa0PnB9klQ6gUvjGUxmn8C40_M5jF5SRKIm_j7abVlOAk1W3kJ2jqoKdF06drirayQP5rx4y60h-nkJ8K31pdW6tWACUXGTuAosDj56UY1IKaU_r2Rs
  6. 6“Shop Now”→ Product pageclicks.charlottetilbury.com/f/a/c-F7IXx5ciXayz7vXG7glg~~/AAAHahA~/mMndMD3g4JbKX2SszSypxwmZBPFFl4dTYou210-NqCUEnK974r-uHB8XLDyAQRhRKvg2egdDPhtCq739FHazQM5JUIVYnqQErYTRO1Oe1YqCiGodDX3C6iPXl_3JeMsl4TbfT9g_Hc_KDDphTFtArpjdlOOAG8AtvxXjc7AGMm427uOYUSGn484i_bbfZgmdXX6xSJXhtXCIsNXdbOoK5AU80HhAB8-5arRkBasHHHE7aStyh9YOQCkhCcp7gYiGw-DGwxCrV-IBdXd9qEsu5KyJ_KgAZoFfPCt3sdkAA8ni_uWPmQJu5i2XU2s3B7dKBCxSdmBuz5hAZBQbk47anM11cisn-XSvAi8VgKq3nswMjD6MF6DUid0pHmV5GVY-YQRlqW9bMpyUIZl1zTZ_bBJsY2MeZRhY5Ym9-fcY00QX4ZzoEkQcVk6QV6zYEYZ1kcUGP_DoX7eKFWtlqNSw3Ux7fxDVSSJNlaIGNZm80gMkDGyGypvuwbJwvJPKAYfiXATF7aCxWT3D8G5ljv_moRt7q7T1hsCF-6Tm6Wbem1iSF3-SYtZ5RyN7T5UBziT-BxQauvso90YLA4TK3KYGS5L6LF_ng11PmfjK8R0SJxRQeVwwjzCI-IU_4XBa2gghZ2oDnWA9ltPUxRUdZZpGiA~~
  7. 7“Shop Now”→ Product pageclicks.charlottetilbury.com/f/a/Q23FzECcpuJjvca7BklMNw~~/AAAHahA~/jEvz6tcqAp2nF2b9Ys3xUvwoMJ-ltBr2X7ynskLsGee1ZemRLyartDp9L3MNW8Wz9CZOmQXfMK7G8hLsfpoVzD4zJ5GYjjQ8dDWggXcphVcKy9EFG4euBQI01hxyrRp5gshOIsoS6KC2ceJ_Zd6YpwWp2rkwvH_2fqWkdqvfrWiLp9Xdu_KaenL_xAHMVAu4JAy-9PRx0QTXKvucefLVAgdql-B3vcgaPiX0ePv4uu8IgEb0NZjrvm0Pv_jZAGFrbbhKdllwNk-pnftDNjAUj42Q8S1oGpxTNoEXCjDBO09rkVukDV4ybqgUDyL43J4pwtnU1qp1mHEZMB8JVk3mFzULM15a-HcUKTm6Zc-ajXifoPB0Sh04bcDPdmU9C3JRggrRFBS-OZAloafb2Lgnit8-w4VXUJHmkle8N68Qcy_DMEBcNDJGcV03_MxLf3uBN9LcvPajzF4JGf0yUVr4eWfcPPvIDso63AevtKm8H8E4RBH1-c6rT9MWcK7_qFvz6dQWhLBJJeZOjVz7GJURvAxMXF8vU0zoUY8Hu8IoGOysx8ngXCHcyD0aMpHOVd5e0JkEzJePTb0PoYTLh3zbQbRmePMySJ-vhwnzMQW0XX9zDq-RYvV3Mzac0-QlvLtw4o9cDCTcD3ieJuYKZEY34g~~
  8. 8“Shop Now”→ Product pageclicks.charlottetilbury.com/f/a/f4dIw1m9ZZkU-V4pgrmhPA~~/AAAHahA~/AgME0QdEj7MHSBAPqMD8H56vbEy4FCeLfZTPTmP1DEmz23c4slZQU5YUcmMMhIrsQYvGKlkfIYq2ap98xsAprV2zF3goL9w3KfEtfpMmwaz-aP3jQ1sd_wP3JuIiJFgl9Brw3F1ED8vS7FTi-96L3ggj59wRzSFeRmzCXwT9KdKoKHVrIvJBveb5LBbo36qetzo-trPCarkeIp4Fa6m-7X3oUHvkQRRUd3UqE_2lzIUlosXOn9c4y5eyJSOmlEpwyEye7vDQKf7ZgbI89tPCmcDf7fr2uVtyUXD3XIZwL86pVWXRd3tp8g7VuNxr2Z4Sl-HwuCsdyPs2FinxasyDlVSG47dW8oRNJ72Cf5515wcWT8wMdqWZONPQ4Kc-qyut9LNSVwtmpowKOQrXa8g0rgzw8_DouAvtZNSsH_WhJMWK8rYZ_T86JSCqofVmgdFKZfhECUuDfkZZEe0OZEuQit76JUMkHpnIdxhwMC2ANBrDQlNhDS3CVcHo-kkUu4pEKqeagGjQp38QC8ATBKFmg3SwUQY86kX9A-XWtQ_cT3GyaGGcrrhDkv75V3eCMoPiYnV1XVAAr-fVDPDcUgmEmCjNz8AsL-m7sS9p9Wza8a8OPrNWIJPAuoY3n2NVwd4Y
  9. 9“Shop Now”→ Product pageclicks.charlottetilbury.com/f/a/FRX-buS52WXvlHgr6tcIsA~~/AAAHahA~/8GtPzYbqv2GZS13R9M4uQ0io8BNZ7kjfSCEIzDsT7mgc__ID-kBzjmauc_95PPIKbBWriHOY_s3GD7H_QYuBazogHbPfkcB7OMrPiXsiAsZQnqaesQWOj30b9EHCZL1PbEGqQMyyj2mVvj07jClZdQB8bQN_LJWguU5Y73Ak7jehS_YAW0ZaEJTESRV9LJYCA8AZVLFSZboMuv-JnNTds_PRBYV16NR_IUlLP1i1ZFpCCCkQJGUIOlNeSjjWF_lp2JFdvNWpxwnXLEWKSlGzwdNq2XNysk1T2o-eezNzJSsP9vBu_lyp18zKKzViP6Q4iAFybyICtQ2ARtEbCMrsjbWEis7OJgmhObg87igDrAQAmqnyAYBAELu_RC2r8jPc7HV5U9ETJAopc3UlS_lhXPs2umAkXiJzxXSQHUs69BU9pXZwLVq5XyavurJ_LqR2CvTPK-Wf1a-XoBNtCbpXmdOvOUzgF0Hn-zASm1n_pQUvIOgJDE1Ba4YiKxkxEzAdidnml-uYdp5bXxs5aIZvdb_O4oC7GvAc-_rMEtdeCaZvavh5Lc7HxUkLKPxRVcxAczl4XppoKlmjh7FhJS6pfwoLnwxSFL-qvrl6GOBxGCyXVrsegUC2YPM8oE6dqpeK
  10. 10“SHOP ALL SALE”→ Product pageclicks.charlottetilbury.com/f/a/CxQWdcqz8p68Rnxo-rW2NQ~~/AAAHahA~/TpRL1yC9_U016wlBTa4SfKU2ee1GDOgVYXG0Cuxm7Vy2SaNIvVD1bjfb-CCOpBhLMy3b2U2sYZXlpowZLJg3KosiHZCYHUEqg9qXHeibiliqcHy2VqU8iM2X5fAHB_FGKkofFcX_g5RceDVFnhmlD596BA5L9UJ069vVudquWpdTBkegAvcvw4Rz2HDIE51pk189jqmK4RfGY_HYPqCB175IY3TNxOzWqIjeQi9C3CvYjFjFESIi03eRt0F-ZA9VWRtygRKsOGfkmc2Yn12jhpZZkE6vbzDqzK8NWZPqaqeUVFVdnaxEWrj0DyOp1f6HePVc_vldL8HCi3GyifCgG7KbI7X-IB2df2YVQeIr65noZRhQK98LboVOZkeAF2520u1b5vovLS9N__O-O4nL-4VeixQz12IgvzPbqUuxD0kzAmc_GJx5yUwMbcbFcnsCWvxiSwlFR_oNzfgpWCxszGBnbHMQtyCcFigkx4cqrqYWEQH7Pe_PXDtnFQD7aysp1w0G_6rubvixKpZMNJdbInBFuNLJpHpRbAqjcQAOI1i7A2IKPX3bk95c_Cs-dVkiXR94atlHVu7BbEHR7364Ng~~
  11. 11“DISCOVER THE MAGIC OF CHARLOTTETILBURY.COM + APP”→ Product pageclicks.charlottetilbury.com/f/a/qTJPgeF2EVL2vlaOEtR7zg~~/AAAHahA~/NC5WR_7STv7FJu-kjOArFERZ5PD_ZT-16F7H4Br35OmeICcseRSlgZrAwTfgBttJll0KbJFy5vWVfcrIdRXJ63OpvtatsDlZPxJoFhzKfQ8VHITh5G9yy-VUlnc9IeO_f-4QVT62h_yUaUidyfiCrMoYBDNB7f22e6gMhBwHa_8cL6tgHcxMRhLS1pj_O8qsbAD8k1qcUpQqpFLp9MkaREKV0wH6YNA1tl2TIS1fc7v4auI6XpTl9ixuhhhkPqDFd5l_x8XXgG5vCHuM7ZkMUYv0L9KBh8MPyTqUi3xyD_xGFHsYJ8Q77B6dFWs1wJFwNIyNuC2i5--Y_HQZoNqMtDHUYSDH0YTAEC2P0uh2420FBfGHtuVoFTGZtcZu9qSsD06kPRtqweiPeJ8oqr1tkR6f8uo2J4XGzqFL4t8B1vONfdMCzmFPBV40Sztp0MtBivjUMh-2o8W4A3N_cEN9X4XX2dDVnR5Jx182e_hduzIlaQCa-GS7n49Tekj5o7ummfDz1_SmRHvUdTikuYibBdYaLPUpUPiLWff1gNQrhXSJRumqpR0dP5PB1JNrvBul
  12. 12“www.charlottetilbury.com”→ Product pageclicks.charlottetilbury.com/f/a/1EryU7ZzkPNuCLMjAAMWXg~~/AAAHahA~/DaIGh1qZv7Dkd0Wd7C35k84Akl2w5qPHhjrUL7sgdxgMZ6UxGgSCU30SoqHe4gxRW1JvbeqITBlYne0dlpuVSyu4c1-_vJt2-cv06Hzc_qk7AbEsJacyYWF5zvNvcl6zK9AI7ncb3d4tcNf5eeYTykrKJRP5tAYeK0ULpl0pyujs4ktS3etnl3PLCcQpTrQpLi8NIkAVNiKBEJCOf2ANKbTFM_e2UQRLb5zTlEECS__JER66TftRn8lFVc8gCDwjxyzAJ2lmEjsJFLQbVQWmvXVMhnTOcIRrAXz2e52X4Mz0YyEIrLLxhTDDXNQOPz59fmYUjBmHYYspSrE4_jPjwH0oyu75cmB7xOF1Hd0S05rL-l4CoVgs7Wel-zvSu6OR2l4qMVhm8RD-YuMdJoNpFQXsTqKdI4MU8EdBrdt4VsIWuf-ryvTnX-yLKXQrvj07UPF3QTZZjjkc6nCW252LQZ6CECM7WIpv1XdQ4nD5PhyFdYQD7tjKlrAzYYyi2mB-SRmPQ45t5DRYAytix6dKYJCl7TcfN_Ra6YZ0k9fikQp3NGga_2PI6uumEiqTbK1t
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Up to a magical 30% off beauty kits!”efficacy · unsubstantiated
Products featured
  • Pillow Talk Lip Kit Full-Size + Travel-Size Duo
  • Airbrush Flawless Setting Spray Full-Size + Travel-Size Duo
  • Charlotte's Magic Cream Full-Size + Travel-Size Duo
  • Charlotte's Magic Serum Crystal Elixir Full-Size + Travel-Size Duo
  • Hollywood Flawless Filter Full-Size + Travel-Size Duo
  • Airbrush Flawless Finish Full-Size + Travel-Size Duo
  • Glow Toner Full-Size + Travel-Size Duo
  • Dark Spot Correcting Radiance Recovery Serum Full-Size + Travel-Size Duo
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.