How Charlotte Tilbury built this send — a discount led email shipped as product hero on Friday at 6am, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Shop Up To 50% Off Charlotte’s Iconic Beauty Kits!”
Offer
Gift with purchase
Voice warmth
0.75
Sent
Fri · 6am
Format
Product hero
How this send compares
When Charlotte Tilbury does discount it averages 38.3% off — 17.6 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.80 for Charlotte Tilbury vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Shop Up To 50% Off Charlotte's Iconic Beauty Kits!
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$115
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
—
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Shop up to 50% off Charlotte's iconic beauty kits”efficacy · unsubstantiated
Products featured
Magic Vanish Duo
Cheek to Chic Duo
Charlotte's Magic Cream Duo
Charlotte's Magic Hydration Revival Cleanser Duo
Unreal Lips Healthy Glow Nectar Oil Trio
Charlotte's Summer-Proof Kitnew
Luxury Palette Eyeshadow Trio
Juicy Lips + Blushed Cheeks Kitnew
HappyCohort
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