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Charlotte Tilbury/Summer Sale/email teardown

Open For Charlotte's Summer Sale Highlights 💌

How Charlotte Tilbury built this send — a summer sale email shipped as mixed / modular on Sunday at 7am, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Charlotte TilburycampaignPreheader: “FREE Gifts, Magical Savings + Mystery Boxes Inside!”
Offer
Gift with purchase
Voice warmth
0.90
Sent
Sun · 7am
Format
Mixed / modular
How this send compares
  • When Charlotte Tilbury does discount it averages 38.3% off — 17.6 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.80 for Charlotte Tilbury vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Summer Sale
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Charlotte's Summer Sale Highlights
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$115
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03

Voice & tone

Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.90
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SUMMER SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Powered by 92% skincare ingredients to highlight, plump + revive the appearance of skin”ingredient · unsubstantiated
  • “Hyaluronic Acid + Peptide + Biomimetic Complex”ingredient · unsubstantiated
  • “Reduces the look of pores; skin looks clearer + smoother; removes all makeup + impurities”efficacy · unsubstantiated
  • “Save up to 50% off”efficacy · substantiated
Products featured
  • Charlotte's Fragrance Duohero
  • Charlotte's Magic Hydration Revival Cleanser Duo
  • Charlotte's 3 Steps to Beautiful Lipsbestseller
  • Mesmerising Eyes + Legendary Lashes Kitbestseller
  • Perfect Summer Complexion Triobestseller
  • Airbrush Flawless Finish + Set Duo
  • Charlotte's Magic Hydration Revival Duo$24
  • Unreal Highlighter Fresh, Healthy Glow Sticknew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.