How Charlotte Tilbury built this send — a gift with purchase sale email shipped as product hero on Monday at 6am, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Plus, Unlock More FREE Gifts As You Shop!”
Offer
Full price
Voice warmth
0.72
Sent
Mon · 6am
Format
Product hero
How this send compares
When Charlotte Tilbury does discount it averages 38.3% off — 17.6 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.80 for Charlotte Tilbury vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Travel Beauty Kits
Hero headline
New To Sale! Get FREE Travel-Sized Beauty Magic
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
1“SHOP THE SALE”→ Product page · primaryclicks.charlottetilbury.com/f/a/SQedxdyDzijLLOyASZRB7A~~/AAAHahA~/Qljn871rVLeFFFBktBttW0lJ_Gz-TMPQ0rswQH0uCup0_n2ogiMAju6N984NcrzUvu3dXpobTz1Tze-Mn1bepUe_7OAhLPwdu03_J63Iw4vN15yECdLvuSEh8-4QZN0qI90mOyfQ4bij1y4gG-U23NCahLWNuMiwdp-1meottpqa-4Kr6EPNJFkXkspBZAxkbWsWjyWpKW2OF9mJ8uDQm7MgTjMDVZGSmhYlIr5g35OCTAoAMGoYFOyCuBVeTJWoUwQ9mgdHV33rJlQG5R-DHEFi8_F6Vnaebf3DGcpglFEA0NNw9JMFcVIS68sp-80XaUYHojkKIu675mgNs-XrBMFp-TV752KRqNNO1CFpuYFP1wZwzuAyHdtLcqkEN8lvHIKKSJxSZ-WrepUXViGMr9wJuVlXh8guI__dP--G545SpYJy2uBHlbwQjpsruQmwcUtPIe08NHpiwDxXt5FMwQ_H_hlxf6GfB0y0Co2hY8gnT-yVSxGQpx2wDTbrZ0tKEXX3r6_ZRpyzK7igO8n9MufzxUfFZSZtDyyTYoA_HxqeZzTxDb5vzoQR1MO6_IGK
6“SHOP THE SALE”→ Product pageclicks.charlottetilbury.com/f/a/hln2DxhPBYrOi02TXG-MTw~~/AAAHahA~/Qljn871rVLeFFFBktBttW0lJ_Gz-TMPQ0rswQH0uCup0_n2ogiMAju6N984NcrzUyfLzHHEHKJlLZ6uN9FR1vxDBFKIxKwMtgVYdzP96PqbbdznecDHoPGTjC0DfFyCiCYUS2uowogmPyC2GU1AVyXsTZon2lR7mAFv2uf1UsCt0s0FtOGEplZ4KcwoAXMskVHZ-WSFyLdCaUJq4kodD2v85NjWtBw2hPk683LvfVSsHCRs683i00qMRKU-rGUPvAaMXqzGy380wJnFjunNCqzmLGRegoPr8IiXYDAZU1rIDrjU5V3h4yuNn05mCjEiXWYt20mrua6o8IK-8S87r13aCmMtH0EnZf0aKR0vghFDnfOGeKa1VmFD6qUhKsYkb50UzR8WhLvkv2nmMoJlGJDMQ0CXUaCgN4enO0CJBwTYOnZkBXWzDQJ6iRcA48UgXzsMiGQ-aahfP_kPtxBAk60NzR9e-WgtpveEEoGMs0iHXtJ73zSSnit5D5aDR0i1O2YB4fZTa5NzcChYSnFij6FC407E54j6iQvQLrAUwZO82f8h7yPICUaXTmLnTHdJs
Airbrush Flawless Setting Spray Full-Size + Travel-Size Duo
Airbrush Flawless Setting Spray Matte Full-Size + Travel-Size Duo
Airbrush Flawless Finish Full-Size + Travel-Size Duo
Magic Vanish Duo
Cheek To Chic Duo
Charlotte's Magic Cream Duo
Charlotte's Magic Hydration Revival Cleanser Duo
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