How Charlotte Tilbury built this send — a bogo sale email shipped as product hero on Sunday at 7am, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Charlotte TilburycampaignPreheader: “Plus, Unlock FREE Pillow Talk Gifts As You Shop!”
Offer
Gift with purchase
Voice warmth
0.75
Sent
Sun · 7am
Format
Product hero
How this send compares
When Charlotte Tilbury does discount it averages 38.3% off — 17.6 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.80 for Charlotte Tilbury vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bogo Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
2 Beauty Icons For 1!*
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$115
Urgency
Deadline-led
Expires Tue, Jul 21, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP 2 FOR 1”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
clicks.charlottetilbury.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
1“SHOP 2 FOR 1”→ Product page · primaryclicks.charlottetilbury.com/f/a/6ErJ5JBFqvBr7K4LpBaTqg~~/AAAHahA~/szKP-3yn62j_AtCiZJMXGHHrk8RSO3X3UvaTPY1k3byJiyCGCc6Es_QkHfOQlykTAkzOh1H67UvyE3DE9OoDZY9kXrDfbaz3_TN1zD8j7Gb4z9EKCjyUs7TRxHqwRO_gFo6rXzdf3Ho2pttlU9axofqPNQ_IrU8lzPEwaZ-Iu78BKuYk7wTtFQ96P07_HLzhfAk05toBuDckbHkVQj6qiL1uvOQMDmX8ZvrkODDKFzxFaWlDFXtRXMmnjOE67c1rT1rUyO8DcQ0501g1gOCvSGpyWdvLIRAC5gcAw__UAvRkI2xqWoMG5zfjmE342TTD0rD6GvVmMpX-mz_hsv5oXPtm9atXIxqMp9kJAN6MxOTiCk9tJx4hkSnT0Hwe1q2NwdVb1Q2VUyyzvilzzNq3uLaMjUCdojYqZjOn3iK9j0Ft1Vs5PVX5NAXD5CMqp6_fUep7Jz1BO1HlGsiQH0TqsrIMjX-zWwu7s0eD-WS-R7A2OtHDZqLfpwKxqwkvN2dQdMJRDcWSZkZGaDw3foAQUJoIa6a4wEW8nl43niZZL8s~
2“SHOP ALL SALE”→ Product pageclicks.charlottetilbury.com/f/a/20iG7eFN1MUCkXg4s0da-Q~~/AAAHahA~/U2fq6ft_Et__XYRDJ7CM2npy70ELwE26jhWSLMHTiR8raVcBYtnYHIwTPSYJfR3qla3CwHTUaJSGCOhsS0Bqyi2U_87HM6K918BWwUQ-sTtaiaQofLyY15CEJpuZ0LfLTadlac6FDK0Lnej8aLCF3aJA8L47b4A0mGIyv3mn9UbRHfngPKNR0-B37u9CA_x3O3_ku_jrRcOFyNnQLPgDR-CqbPe4RF15XkMVH73flaxDgaHzWCOMB8ayMoSOCwFUo4LdSU7qUKsuD5vZ4wNlZJZLiOAAhDN2Ywx0vZKAckLPee6j_cd5BiJ9BaXS412pQFdJPW8NHqr-2hvHFJE9hwXNIUIElIcS4hwOMVuDMuk7RboHcBZTMjaOmZCgD3h47azZHkVf4eZvivcLv1H7cu_8nsdVfHpO6mT6q7W0sb6pQ_f6mx_0CkM3-8IcRFFX5rnzdjCZRRh_1VMdCVpwYUOuRDewjmkVk1_SaaVvxUaOaAGYaH5hBAASWwxU215_f766IOzTo6ZxfY11vh79GbUjivdG6eH0Y3u3Xg7u1Y4~
3“DISCOVER THE MAGIC OF CHARLOTTETILBURY.COM + APP”→ Product pageclicks.charlottetilbury.com/f/a/TlxZrGNDK_o-eo_CgFflww~~/AAAHahA~/cNe1Yf0LRTLMGV0EZVeqXEWZQQg9EISXMaiJfjBKsRf2Qunb90aifL7uI8bN6r-VQ8JQYQwoy28NOIs4sS62gAGzSWFp6Xjd3-dV3MTlMcUBcxA4E-5U6wat0mjK1kmcNo-O4qsPh_cA14kE-0lrkXt10JSsdY-aL8kI6uDJkbB7tbwAQqBw-1m7yq1rc5RoNkSZUYaT727vVT3SCSjYMFDSbbbJMI6AzttfuOIL34Rx2Gi-HPUVn7ZlNBmTKbIMWQqcQiAf89ci4mYwnuK29xgvbQ-X_zqtOyFMmzLeWfwgel6rsZKTrxoTJDFvcmlFS2rmSTdTisk1XGp6KqZ3eTtKM1XhebsEpoBtrs0GLr1dHiQ1WTu3HQTg6jviMvWsJmjzm8ty3FqOMFYk7A3xYkgYRtfYOVJWQxgjm3on39RZ2UC9mFVZriVfVRBb3m19170jTq3cXa-tTVYalixMAbczVeAQt6v1w_6mb_bgcqt7q2QDvEPvb_i3Tyc40HxZDj_b0XezubHrlkELWqmMaw~~
5“Free Gift with purchase Promotions T&Cs”→ Product pageclicks.charlottetilbury.com/f/a/full5eSKPFRIc2ZC9Fa6gw~~/AAAHahA~/na3MjC7PO9o--bjh8YKE_bUp0Du5LK8HO8_K72pRPPr9caMiEiAFR7P5R5oSbGERB0e3yLDfxdwR_n3QCN60MSe2ct9nCxrds-TJhq_AIGxn32VnWbp62A5tadX7MFnZKKgI8cyrE8Hf-UXlsUrIxNew34iJWz_XDTRLCemSBMBxq2xnlv-ILlxTFQhhlm6_W_ya1KQE_r___iLtybKjyBsIkKOw7AUCiCfuyq4oyAovKnWb5_FhZuSGpTKn8iBLshiVe9Revou2Np3o-YsHhN6FBBVzRvgtiLl9BGwf_gwrm7vjuXldOqm7cihWpKRSyi-XYR1S97_RS309bfWKTt-AvkYIF5G1CxiZolXArojWw2fAKqYk74pjaYAg1GDRRPKmHnBqbpCD7VyaXTPTrdxhO_l4eVO4I1k28AXO3ktr-JSvPsuyoXv2aJWfbVUvxImuZxVZ2jpbfYUz2HoChvm9MlpX0EntjQgb14Q7e52jRG9VdnEIqcM5wuSWo3hzJO7CvJXVOJvpDw2KwjiOJWJgRR7JhWqNexffaAAKpt3wKtWtvYQUwo-QIWnTHEnFmYAuHlwAsPK4hrClT8MyygFYGUgZ5EfcclNOv6E9mUszLw7iiu74b2bibVjB5PJ9pWKNx0evETXAR39Cg5Qv7OmxR-588XxHVtt4V8eaS88~
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