How Charlotte's Web built this send — a hemp education email shipped as editorial / long-form on Thursday at 9am, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Charlotte's Web does discount it averages 22.1% off — 1.4 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.76 for Charlotte's Web vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Hemp Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Community Story Sharing
Hero headline
Celebrate National Hemp Month
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“LEARN MORE →”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
24
Multi-CTA layout
Primary destination URL
trk.cwhemp.com
No UTM tagging detected
Tracking domain
trk.cwhemp.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Over 30k Reviews”social proof · unsubstantiated
“USA Grown Hemp”ingredient · unsubstantiated
“Certified B-Corp”sustainability · substantiated
“These statements have not been evaluated by the Food and Drug Administration. This Product is not intended to diagnose, treat, cure or prevent any disease.”guarantee · substantiated
Products featured
Stay Asleep CBN Gummies
Calm CBD Gummies + Organic Lemon Balm
Focus & Attention CBG Gummies + Ginkgo Biloba
HappyCohort
See how your brand compares — open HappyCohort
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.