How Caudalie USA built this send — a dark spot correction email shipped as product hero on Wednesday at 2pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Caudalie USAcampaignPreheader: “Receive a FREE Travel-Size SPF 50+ Daily Sunscreen with the purchase of a Vinoperfect Serum.”
Offer
Gift with purchase
Voice warmth
0.55
Sent
Wed · 2pm
Format
Product hero
How this send compares
Voice warmth 0.64 for Caudalie USA vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Dark Spot Correction
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Sun Protection
Hero headline
Your Must-Have Duo of the Season
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$110
Urgency
Deadline-led
Expires Mon, Nov 29, 2021
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
americas.caudalie.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
Pass
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“62X more effective than Vitamin C*”efficacy · unsubstantiated
“Visibly reduces all types of dark spots”efficacy · unsubstantiated
“Recommended by dermatologists”social proof · unsubstantiated
“Patented Viniferine”ingredient · substantiated
“21.1% non-nano zinc oxide that provides high SPF 50 protection”ingredient · substantiated
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.