How BYOMA built this send — a spf routine education email shipped as product hero on Monday at 9pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: BYOMAcampaignPreheader: “☀️ It's easy with BYOMA”
Offer
Bundle / set
Voice warmth
0.65
Sent
Mon · 9pm
Format
Product hero
How this send compares
When BYOMA does discount it averages 15.0% off — 5.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.71 for BYOMA vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Spf Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Discount
Hero headline
ULTRALIGHT FACE FLUID SPF 50
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.