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BOOM! Beauty/Gift With Purchase/email teardown

JUST ARRIVED: Free Boom ❤️

How BOOM! Beauty built this send — a gift with purchase email shipped as product hero on Tuesday at 12pm, carrying a $24 gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: BOOM! BeautycampaignPreheader: “Don’t wait another second... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$24 off
Voice warmth
0.75
Sent
Tue · 12pm
Format
Product hero
How this send compares
  • When BOOM! Beauty does discount it averages 10.0% off — 10.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.82 for BOOM! Beauty vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Free Boom Gloss With Every Order This Week Only
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$24 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jun 29, 2025
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
trk.send.boombeauty.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Over 2,500 5-Star Reviews”social proof · substantiated
  • “Full-size, ultra-hydrating Boom Gloss — a $24 value”efficacy · unsubstantiated
  • “Natural, Cruelty Free, Organic, No Toxins, Pure Ingredients, Sustainable”ingredient · unsubstantiated
  • “Hypoallergenic, gentle ingredients”ingredient · unsubstantiated
  • “Boom Bold lengthens shorter, thinner lashes without clumping, flaking or running”efficacy · unsubstantiated
  • “Boomstick Trio is our customers' favorite Boom of all time”ranking · unsubstantiated
Products featured
  • Boom Gloss$24hero
  • Boomstick Rose Nude
  • Boom Bold
  • Boomstick Triobestseller
  • Boomsilk
  • Boom Nectar
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.