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Bluemercury/Bundle Savings/email teardown

Save up to $40 on SkinCeuticals bundles!

How Bluemercury built this send — a bundle savings email shipped as product hero on Saturday at 9pm, carrying a $40 bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: BluemercurycampaignPreheader: “Featuring C E Ferulic, P-Tiox + more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$40 off
Voice warmth
0.50
Sent
Sat · 9pm
Format
Product hero
How this send compares
  • When Bluemercury does discount it averages 23.6% off — 2.9 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.62 for Bluemercury vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Anti Aging Skincare
Hero headline
Set For Summer
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
$40 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.50
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP ALL SKINCEUTICALS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
bluemercury.attentivemail.com
No UTM tagging detected
Tracking domain
bluemercury.attentivemail.com
ESP fingerprint · Attentive
All CTAs · top to bottom
  1. 1“SHOP ALL SKINCEUTICALS”→ Collection · primarybluemercury.attentivemail.com/ls/click
  2. 2“set for summer. elevate your regimen with curated sets from dermatologist loved”→ Product pagebluemercury.attentivemail.com/ls/click
  3. 3“Anti-Aging Radiance Duo”→ Product pagebluemercury.attentivemail.com/ls/click
  4. 4“anti aging radiance duo featuring c e ferulic and triple lipid restore 2 4 2”→ Product pagebluemercury.attentivemail.com/ls/click
  5. 5“HSA/FSA ELIGIBLE”→ Product pagebluemercury.attentivemail.com/ls/click
  6. 6“C E Ferulic and Triple Lipid Restore 2:4:2”→ Product pagebluemercury.attentivemail.com/ls/click
  7. 7“Anti-Wrinkle Duo”→ Product pagebluemercury.attentivemail.com/ls/click
  8. 8“anti wrinkle duo featuring c e ferulic and p tiox”→ Product pagebluemercury.attentivemail.com/ls/click
  9. 9“C E Ferulic and P-Tiox”→ Product pagebluemercury.attentivemail.com/ls/click
  10. 10“The P-Tiox Peptide Power Duo”→ Product pagebluemercury.attentivemail.com/ls/click
  11. 11“the ptiox peptide power duo featuring ptiox and ptiox cream”→ Product pagebluemercury.attentivemail.com/ls/click
  12. 12“P-Tiox and P-Tiox Cream”→ Product pagebluemercury.attentivemail.com/ls/click
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “dermatologist-loved SkinCeuticals”social proof · unsubstantiated
  • “C E Ferulic — Combination Antioxidant Containing 15% L-Ascorbic Acid, 1% Alpha Tocopherol, and 0.5% Ferulic Acid”ingredient · substantiated
  • “P-Tiox — Wrinkle-Modulating Peptide Serum, Improves the Look of Contraction Lines, Texture and Radiance”efficacy · unsubstantiated
  • “Triple Lipid Restore 2:4:2 — 2% Ceramides, 4% Cholesterol, 2% Fatty Acids”ingredient · substantiated
Products featured
  • Anti-Aging Radiance Duo (C E Ferulic + Triple Lipid Restore 2:4:2)hero
  • Anti-Wrinkle Duo (C E Ferulic + P-Tiox)
  • P-Tiox Peptide Power Duo (P-Tiox + P-Tiox Cream)
  • C E Ferulicbestseller
  • P-Tiox
  • Triple Lipid Restore 2:4:2
  • P-Tiox Cream
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.