How Bluemercury built this send — a loyalty rewards email shipped as product hero on Tuesday at 1pm, carrying a $10 loyalty points offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
bluemercury.attentivemail.com
No UTM tagging detected
Tracking domain
bluemercury.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“BlueRewards members earn $10 for every $250 they spend”guarantee · substantiated
“2x rewards on qualifying sun-care purchases”efficacy · substantiated
Products featured
Vacation Shimmer Oil SPF 30
Supergoop! Unseen Sunscreen SPF 50bestseller
m-61 Perfect Body Spray Broad Spectrum SPF 30
Solara Suncare Good Karma Dry Oil Mineral Sunscreen SPF 30
Vacation Classic Lotion SPF 50
Supergoop! Glowscreen SPF 40bestseller
EltaMD UV Elements Broad-Spectrum SPF 44
m-61 Perfect Screen Sheer Mineral Sunscreen SPF 50
HappyCohort
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