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Blue Lizard Australian Sunscreen/Sun Protection/email teardown

Don’t forget the SPF this 4th

How Blue Lizard Australian Sunscreen built this send — a sun protection email shipped as mixed / modular on Friday at 12pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Blue Lizard Australian SunscreencampaignPreheader: “UV doesn’t take a holiday ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.75
Sent
Fri · 12pm
Format
Mixed / modular
How this send compares
  • Voice warmth 0.79 for Blue Lizard Australian Sunscreen vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Sun Protection
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Family Coverage
Hero headline
Celebrate the 4th without the sunburn
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Where to Buy”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Friday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Maximum water resistance (up to 80 minutes)”efficacy · substantiated
  • “Broad-spectrum protection”efficacy · substantiated
  • “Fragrance free and non-sticky”ingredient · unsubstantiated
  • “Trusted by dermatologists”social proof · unsubstantiated
  • “Trusted by pediatricians”social proof · unsubstantiated
  • “Reduces the look of redness; leaves skin soft, smooth, and comfortable”efficacy · unsubstantiated
Products featured
  • Blue Lizard Sport SPF 50 Mineral Sunscreen
  • Blue Lizard Kids SPF 50 Mineral Sunscreen
  • Blue Lizard Mineral SPF 15 Lip Balm
  • Blue Lizard After Sun Soothing Lotionnew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.