Bethenny Frankel/Influencer Curation/email teardown

Bethenny swears this water bottle makes her drink more water 👀

How Bethenny Frankel built this send — a influencer curation email shipped as mixed / modular on Monday at 10pm, carrying a 50% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

Mon, Jul 13, 2026From: Bethenny FrankelcampaignPreheader: “and everything else we added to cart this weekend ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”

Offer

50% off

Voice warmth

0.82

Sent

Mon · 10pm

Format

Mixed / modular

How this send compares

50% off — 29.3 points deeper than the tracked set average of 20.7% (this brand averages 42.5% when it discounts).
Voice warmth 0.75 for Bethenny Frankel vs 0.69 across the set — a warmer, more human register than the average competitor.

Message & creative

Message theme

Influencer Curation

Creative format

Mixed / modular

Secondary: Editorial / long-form

Secondary theme

New Drops

Hero headline

Everything We Added To Cart This Weekend

Emotional appeal

belonging

Calendar moment

Evergreen

Not tied to a seasonal window.

Offer

Mechanic

% off

A percentage off the price — the most common kind.

Depth

50% off

Promo phase

Launch

The sale opens and the main offer is shown.

Promo code

Auto / none

Minimum spend

None

Urgency

Deadline-led

Voice & tone

Warmth0.82

ClinicalWarm

Formality0.20

CasualFormal

Reader focus0.75

“We”“You”

Expressiveness0.85

RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

Call to action

Primary CTA

“SHOP EVERYTHING HERE”

Destination

Collection

Links to a category or a grid of products.

Verb framing

Shop / Buy

Direct buying words — 'Shop now', 'Add to bag'.

CTA count

Multi-CTA layout

Primary destination URL

ctrk.klclick1.com

No UTM tagging detected

Tracking domain

ctrk.klclick1.com

ESP fingerprint · Klaviyo

All CTAs · top to bottom

1“SHOP EVERYTHING HERE”→ Collection · primaryctrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_0
2“water bottle”→ Product pagectrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_1
3“protein powder”→ Product pagectrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_2
4“cashmere sale”→ Product pagectrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_3
5“chic wine bag”→ Product pagectrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_4
6“SHOP EVERYTHING HERE”→ Product pagectrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_5
7“Shop the List”→ Product pagectrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_10
8“Read the List”→ Content / blogctrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_11
9“Custom”→ Product pagectrk.klclick1.com/l/01KXES7GFYQWPEE9NAFK3XFVJY_15

Deliverability posture

SPF

None

DKIM

Pass

DMARC

Pass

Policy: none

One-click unsubscribe

Supported (RFC 8058)

Unsub scheme: both

From alignment

Misaligned

Domain: subdomain

Footer hygiene

postal address

Send timing

Day

Monday

Local hour

10pm

Send type

campaign

One-off campaign

Claims & products

Claims extracted

“protein powder that improves your metabolism”efficacy · unsubstantiated
“Veracity Metabolic Power Protein: Protein powder that boosts your metabolism”efficacy · unsubstantiated
“tarnish-free and water-resistant”ingredient · substantiated

Products featured

Stanley x LoveShack Tumblerhero
Anna Luisa 2 Stone Birth Stone Necklace
Sunnylife Reclining Beach Chair
J.Crew Cashmere Cardigan (Cashmere Event)
Veracity Metabolic Power Protein
Anthropologie Diamonte Wine Bag
InnBeauty Mineral Sun Glow SPF
Fleur du Mal Banana Embroidery Bra

HappyCohort

See how your brand compares — open HappyCohort

HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open HappyCohort

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.