HappyCohortEnter app

Benefit Cosmetics/Gift With Purchase/email teardown

Unlock Your Best Brows – A Special Offer Inside!

How Benefit Cosmetics built this send — a gift with purchase email shipped as product hero on Sunday at 4pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Benefit Cosmeticscampaign
Offer
Gift with purchase
Voice warmth
0.75
Sent
Sun · 4pm
Format
Product hero
How this send compares
  • When Benefit Cosmetics does discount it averages 26.3% off — 5.5 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.79 for Benefit Cosmetics vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Brow Care
Hero headline
Free Brow Gel with Any $55+ Purchase
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$55
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
links.benefitcosmetics.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primarylinks.benefitcosmetics.com/s/c/k1_pvwwLeddCeKtMGSEh63PtwpFu2pzIKyrdq7uNwwFQoBF8t02uolz8pBkAq4gecM2PEV5wxr2zFkbTo5FUnGA8RqakUbj8nTgh5FJWJfHY4uXI8orMhIj36nzBEwBwOAYEtrzztgxOb8tnPUEnvTgs2j0gqOE1yG5vPfMi5RP_3AxdrydRetzCugzKZ_ogksEo05I6Hcav3hrbDiqW8NkgtkQzghRpzWSXdLA0CABC_ai4KnG14Y7xgA741Dc6Ik8BBNFLSdbbWlsEcKNYkfEFAPYb1HjW0y71dmTW-srYkbT-lB1u1_3gyxUdm-c_eX9BPk0lFKCTo_BuPu5sOntkpEPNVulcGC1mtMpv852c6pHstagKuRfJe_by-hjs9gKoFMSPddyWE73OQzkk4dqIQwdr--vYBBrR0YVIKssPLjQkDr9s1tlM2s_lrlnO0iKq_4D1Um5S3_bnEM87WUV3hbJt8n3jM5Bbx7RXUoeTLrGJ2O9KUEERkD7nKwPoil4TCkjTwF2Qp1ZXJKSobMTOH-HuhWkJax-hiuDU2GmoM77E/ocVaVguaJ0MDdib-jHHgsArvmD1dm6K8/22
  2. 2“New! Benetint Pocket Pal”→ Product pagelinks.benefitcosmetics.com/s/c/D1i0CatgnZMZKFDK3L19dCxm7-YR8SEVPcWFXeBOm-vrvNHq3aInWsyCozLT35K2zQ8kJctTfDqUIIJeMzv4Rcu_AuGqw9Z1j4Lj_7Geflui6riaxqZ1OboI7JwMXYlvGag2VCndFuuYT-ea5hsNSPR8M73FclGVJwhcFoYsWDA-1hvegiVzVEKVDMVrQ8gObsJfanWepGljRoDp0SdS5a2D61xr8IyPEoGD2w383SszHw4zwnf-DhtVuM9BS3gDTpuBZ_e_mhmcqzjpFETxVnNG_hxxGUhc9pwMDIzdH0liDQ8rm_3auUZwXP5Z-RbdkX6rMS-QzOrNbtx5eBbbgZsh3tbgHFPLG9cT0bDle4NJgaL7P5cIC31xEW21g9TK-fkBULAviJgGH9n2sxg-jqHzjG_TglJgltLQZo4u906hioQndfOHVzcgS8t1E4i5_JCpBM7ucjE87NJ3u0qrFCYcjo_oiw5G951btgDx4sMqEjnlfNDuRzxeQRXpWSaDcIqQi34rcJnazov8vCmYDuv4Cn_dTbq9qWhGU4xomBYSFcpiFTXQD0ze/T_SIdDZaQ95fHUauIK7z6krX0TkkqTvm/22
  3. 3“Product 1”→ Product pagelinks.benefitcosmetics.com/s/c/MJqMSl7u1Rp1iwP1tJPTe8B3vs9DJVwwHutQzl1Ua7zO7H1Pgz-q6dkXmBYh0N2xCgGiHqoOoo2KoAEBb8qzBW80mscsh2mFXBpODTCI3jKPHbqVm56zXcPUudv9SowRgq4ezYGXyP-3oxBVPhIOYyVG6O9xqNYL232cj-pGNxnB4H7WY8ADCAVMPbTHOrdFse5ysDTZzz5fMokHzm6EzurihXR46SGHAqGY9-nnsiS1VUVTj0QMEcMQQuUhQLBn_cviWtyBVkL8AlVVuo9qIXIBo8lGazTyJ3cPLz1fQvzIeEg4WrUQscIDvvjKB82npzTDy3csqc2TIZzR6t0uw2TOLqRhX-U8nLXYUxu8yTJDGxwkoYVzKd__PNELmVWE5UM-VtAxr7LSbC7GG6ArCV650K9DYgl5vHGmlT0koAraw1Z3Ybse9eeCCtbBvLnzd1S0lANuAiEOk8i2Tg9oHZjUYxvElAf9eCbWXRJaj9tjXzH6yltj7I2vRR4BEnTiBS02OQK3Xn67LCYDcY8pwY932g0UMZhzIUiR62CQXufdyhlXrLQqipgqiBkcpAQX12FVwZ2Fl9GRTlFPwsfcvghjHa3tH29Cs5PkNsXNGwUPMRDl3eo0TAGH0IYX8blw-3HCz0WBOv9prWesoUtXLAid-f1LFQ9DYb2N0Lq9u3IoWkk5TeOTdf1-kZ3CIQxBJcQGB7k6hLq3hIqV0i8YFqYRCEBSFlSqShjTGbq_0uOmpX6DOQReptKyjvbpbis_rMmmoiyXumoWtzpZGD3iQkTdTo3iTneLhiCAWhiPjf2oEMXez6oEoObFja0FmPcqQqjR9NHPDipXLklt3mjPG0dS3Lcr0ST3QVeNTN19Xh-b92A1Ob4GlzTsqymHsK-YNpo7FEGeIshce5woSDh8izBR-jPvCabd12fgF8TyDTB0MtnMr1PpUGK2xulevX-CfsWT2KtC-DWl_p-ijhzeT9UoRzuE_ZqokX-MFZbj53ZtHuBxMpkOGYtED1wjDeU0-EdK6b1xo_h6Gz9GLz7D3s0ufCtRsO9S_X5XfzLdr39EuaQiPps7MnmTkIlq2DE4YwHpswSkUPTfq5_DA9hhqifejM7QuHEFigskskLwLlegGFOn1aE/7sY0jTumqGJ1q9qirn4nVlTkub8n1EGt/22
  4. 4“Product 2”→ Product pagelinks.benefitcosmetics.com/s/c/K1-v0k-gKLR9MsfUE6rQGJgeZex0NQFj4JTqRmoBvg5EiKfWoi1KiLjvZCVKOTBdy8KttM79m7zdGL2S6Sh3hkBujlDqrmRoERJlI-sF9YVgCoqG1bM8_5wkoC1j6AWzmwrjWBmajwk9taVngdO4LSKb25jUr5rui4cDcYer3snIwgzAHgjfOZ0zkSOXD-Q6Vist7TFbCjJ-EPIIl78HGCdFZZ1SRRUW_DzX2b_UwWPAE72wugkjLfAhpVwRkLKm846HXaO58W635AHsFd8XZNT-nCM6V4vTq_Ytn_wwj36ByuzMnFkTHlvIgKpx0qRxqCoCAj5KscXnVSeIlioyqZEbyhOI-GKjUNVbeE1PaPyyw3Ern-xgW20JjxUJnVFrH7JTc6b2a82kEjM814HhySX1QqO2n0wj9tUSQRRrtHTUuq2LLXBTO2Z8hDcFpOVzvTRoMsGSiUMeNi3rX6xT-rD9j11iypy-XcvmPxwrsgRWgIUTHBy4wir3RP-vFLiqrtL9IEfbCkzHndbgwtr82u4utSPzkxy_5EAnTTxNM02o1zJ0nJDaGk8h1sOl2rqQ1TxPry1Af9xRoVvpFaAWxy235vaygPi6BDyJugETd7egfhtG7N1FctQ5a-1GLYu2OWCrms_OPFyfyFzxx6iBJ6m5hTbXbZM6k6KQFv_Ihp8GkkXPcOkBA91i_abwtATz-SSSiROY6p37qI5LuQnyCDa_6iJjCOpGjmsHlYQcfGSL9RdKQKpd2NqI6ucCgmbl-0vEDArA8bqrUI1lACxuOOZrv_OVCzR6YA0ZxNrISepZ6BpKDzrKtwh2jhMKzv57083dLRRzlSE9noCXjnJrWvqHYtSXHOo4S7u8kHW_thxXK8DyKFG0YlRhrmsfdxNtoTSLtXObXUpaEkNTU9o1gfmOsv9_Ud0ZEvUzrXIJhMkRxbKjsARYyBUV1dPGEYf1Q1U3dJs9B9mEK_bjL6ZEHYIwVWZ8mTmYFvUBMgfXFe5iG09BzLijIphk-tE-oiY4b4ZbpQZH7EdqYi7rwP3bCiv4nz1zLkVFJxUmsZCjPKVb5zIeTGWlNA3-yetZKm35Pnz6ulZYqa1H7aHjHpjXUnugSZg11xahehNht6LEYPX-LBZ4rYk/PpH1RPDBBAkgCbTL9MEco9kbIaskZM-6/22
  5. 5“Product 3”→ Product pagelinks.benefitcosmetics.com/s/c/cCFhyY_uqoHXfuRngPh2nIO9Gn1rC9fLSV7b4YTJAhJcoqvSR9nfc5ZI-WYuyH8zv6FkW4QSpYxDF5UjEjw2UHSo3glySUjyQLehvkQy9rizCHC9sOHS_YVb99lJqPcMqoZKq3OIIhENiomDvs5e2YLVna0tYm7IJjpuLVqOciPuHpQkE6r7hoou0g1qPX_WkUie3ZHArv_-hKMN57oG_AdkFlFmRyCJi4Ma4P-jJZToFUEfGVyrL1tyF_8Ip3h7jVvEwr4H5N3hw0PaFeP-y8GkQtgq4zaXvMA9ysqsehIgSmd1jYB3ZRIs8O_cJeQ1J5WLfnJZpTzdguM1IJJsezFimtx9qBQu-X9f8ZC0z4oWT-0Z3nQfqov1R2uZ07dOHfbpeBHOaglIFj6cmsXhmJDPKnKKNeMgMhYzcK0ezgyeYIDVsswDXTkIWhFOEkP3GF-A9VrYXJ0GbLRv25JfHdeAriMke3F1QeAUJUVyrc5DZ_rFpa2omP_RZuVUEQn88kBp6w7-rNY5E8E-qW6AbuMib-4_1kapPE-dnTTDXiJ0AWEOe0gUikmNbStZIJf48ZR4QdLPjuvCdP_bu-kmYJkMc9xMjuPuj5WPsSrh8-xizp-x8VQpLNGixmiCTLPumAoVyUHfAYz74kyVtdenp-gkXl6UN6Qqi5ZnuPyFG789j3Oy7w4oHuE6uEx0j5PoRRusYEGbE49_8BVepMxqYF81j9CDAp72Hsgc6uERRgwyu1QefZbnFXeiaDVUiBR_nfJEWfynH9fgS_rejgvHMIzw4h4Xd4VIODm5-SfnhW7AoXX7vhzs2mk6mvqVp0hhBREqkNUOMMoIuPDRUK2WfoGpUg9yIlGCJsc14uzxA0X0pFm1AP1E6fx0qTbYcjscF7C-qq72OEqbNRYPrM6BoBH5h4uTSAFGpy1gCYxdRC6GywEW81Y71_XPnf4bhmrwVmRf4k95_oGD3abBuSiFKFmGb3fQYYxh4cjutdrNCuZJXKao-w2PhkG5oHj59qjaRRqe2gAaLk5DYmvp-TOk27DILSOBKAldWbnwvjNQ0MYL6VdXikPDjT3U8r3Yv3fw2PkyJfTW-OQswUindxPPVz781JM_DxYH3D5JRwuR4pgnm0BrXB0/dhk_YNCivNCKziLkwxbCQZ8Bxvf9DTCq/22
  6. 6“FREE SHIPPING with any Pocket Pal purchase!* No code needed.”→ Product pagelinks.benefitcosmetics.com/s/c/Ay4-wzeshmhzzP-eTJVDqdepyk6cexxBB42zQ0F4Xgloylhv-kq0o_YZDogIqvVqirZvblW-8Gaoa1hbYUbxMuYn3y0l7F9hnHDO2p9czxLJJbYkD1molaHufQUKES7oAWJbg_yvJiqZY6hx_WNEw8m9G0uoQlBLKZOfstXF43-mwXnZ5V37ELHREqW-LdWOk8zHxav5iIRAoi4ROx321ORqRzkisNeP8_vBSkr1ia9FbyjYjQJ43JAPD6BEAEcQlTbNBsco9dApDVahATQTS-i9bRn_qWD2jYzK3N_jwvbRCkASaFY_pZrIKVkymOPZLfwX1qipvRaF-p6fkAdTL9lCZL2shLOUbc591CKTN7zPtCTFPLJ2WTKoF5q5WP93W-O8Vq2rMLKHYc0gpDpmxqpS_7J6eNX1pmy-H27yIPJLcuIExxcQ_Su12MRGsE9pgcWAq310owLC3777hxJmB10r74thkHNxOXhZMDsokG3EWjb7nZzurCKPp61BIX1uk9kdJL1llg6Hq75Qim1GfTajMHPA5LLBCjls4Fp9M2RwQQofHml1u93DDQ_l2JXbOZmkvYRv9sRo_QbtozDTljbJnZ1fRyI0/M5lfYrZE7kZz25-hVR5Bt8UFgA0_PBDx/22
  7. 7“NEW”→ Product pagelinks.benefitcosmetics.com/s/c/24SHw-Ked8RQcd5vNpOqsyoj3HOmG3T158MLybEjFFbSWww_D95WrGz4qAYQNvE0A-jey4bbJDbdhC0ArX0zvHxnCGTYWHuBT6WcSccsdmgDyqibEZP7yaLYAcxwkWg427Womk3aAPamxICo6w6BH2CAFASargR7AgqLApGYphEOxXwQyVWitKYR94FCt7C9Vbfg4SsgsSRR3G3dY8LwHwMoy7S7hcIl5w6uFW-2wIuqGtV6oNoL2QqRwVfEnsc64FLZphstrYLNr9lCXQnxbwdEvu43hnCwsZGH94GemkUbugoFBKvAw5-K76iNy4NST2RSs3wmU0_18NXw9x5JtwOL_fQNK4flLUoRTH1okomuK_g6LBZIYp2A0z1vP80i0u-TlpKFmrG8xSqIh2xZa-wW25lFASPZIg/IK198i1q0SnyqT6fGdsFfHueWzjc7PIT/22
  8. 8“BESTSELLERS”→ Product pagelinks.benefitcosmetics.com/s/c/Cd7pnUA6DEGQRuu9cmdnfVd7Y4nAmOze8Bk_9n4mw9fCdb0nhiSFmtbo7Y4ltE7kOSjLNiCLfFUhUg-7MCoN31G4j7eXaZVjundKvSBznwEcaWj-LWo5pdvPJ33wCAo82V5AOZiUeLjA2oCWhyt27x0aOstuMsSqiNBR_yWVJ5qAgycOneqWnQJlYG9ECc3iTakO5y4pkmSI6TrhYsXh9DAsva7RTUsOCJ7W_d0h5AdDQ8hqoqb5bNLSMxgAAdPmN9cr4JkiruhD78rLyaBw94NYrwJs1x81eRmQemC829oMlxJG-KpoPH3f-BDChHAz6U1tiiNadyyviDMb3jIm1FBQiHzw4tpfcqeXbWDS9g_lFyIG2JhxRS39SSFp5BEOQB0suiyRyLO03B9AG23605GLVmY2_sKOhYQafZFhvQ/3nA2gsoAlAzkmTuVDfpufbk6uVCBtVk1/22
  9. 9“SERVICES”→ Product pagelinks.benefitcosmetics.com/s/c/mMqGJ7dK3MWJh-SQkC2zCdaArk-Ny_JTW629DmzF42kbCVO2batdZiZ85l6-NC0w56w4vkwP4B5SVcVPNboSIId_aSQOsYI6IfrcOcxiepCXP4vczmSaEtN5KXo8x0Qfa89IGtmveedTVXJaHEE4PIqI_xxA_lixaFdIQK7zDHSbO0UBDotjmY6LCXjTGOFvQvHfa_swPH19utRqJwAyWyelO1339LL6qJ7GQW5NhOLLfV2o7QPpy6KyCkIddKB24GkM60Fe4kYHVW75j5zbfWQJo8h0-spUFlUzhxnNXNyovOMJzT5Q2u1vbaxAJ8chkpHfLRfnTL8y8z26Npzi962UViebBhoBuA-8WrV2C3VT__P-t_GEtUd4cp5Cm-Zq5IhUZA0Sg31WQ8cywoEa9ebKouAn/6uEDlgDes5XoKZUm1hONh-oNtH0nT73C/22
  10. 10“FIND A STORE”→ Product pagelinks.benefitcosmetics.com/s/c/ChaQFyldJL0rbZPCPNi5qs7BXnDxtb5L_n1T4eaRQ8Rds1_WuH-cYVhoODvvh6yT5V0skn93slSr7ZPVvdSbFwNdeYMGUVGBejC0xRoXEv4EkX9K1IhjDLyQxurZdwDmRmXp7ssRUKLErlMVCvBAgOsiwdHMkFyGWhb4NtcxCkJprcugVgczwvzJCfJmKIvBetl_sFUhWW8nIylg5F5o1DFVaJW508zy_ZzmF1ACgE7A2MxrQzVJNHPB_xSeT-3r6GAJIqJI-anBW2H4DWEWokOIcr2TNYuTUzQup3gtMa2DpH-2I9V0p3XvCCPbgEKVWvFQzTiC1ghZpBFpVQiTMMelbQ-KbJC-lJYm6g_Es_L6STvxO8VRJm90dQm2ePxENt2Sod6WJUgYw7BgCltG9iG5WE5YRzoTSQ/t2B6aAJ3CMMoiH7yyuwzPIBZbZ6Qh7VF/22
  11. 11“Customer Care”→ Product pagelinks.benefitcosmetics.com/s/c/8vZkI41C5f4MIXoTLzW58sgCAvUaleXQjaHq7cwDT-oY_I9tKfdbKHSHj0GplRIl5BGHYm7qbK-9_oQ0Mfnj6o7KIZ8jm0EdpPlAz_I6l1kc1vWmQMHvqaogQSb39pV6abKT4lQQ3jucgTXe5tJTaXY5X3ELGaT6T4NhtfTzdIk8GPmXasS5I9iHktOkAQ_Z0itcesm6SJHTHgJ0ewoCWPElQ57AnTb739DfYnH7CDTr4FHva3iJh4Vw7bpneYJvyTkYIE3DSH4eIeXy-kx1l9rdYsuW2bdBVfDCK1LpetwFGtgMvotFp5OG6_IPdJ5C7LeWLfA2ksSUuk8DbatHtB4e-5ZL-R9z1NqkmPjPDr7VGQ9sjI6_urhx5rMlHYg5eefZu9miCCUxnr48eDp_QXo-ZUlSCAE/g1ze4k4w5MkAIQoERk6VwHVkdgpmTXI2/22
  12. 12“Terms & Conditions”→ Product pagelinks.benefitcosmetics.com/s/c/92V7BdNRV_kK30rAYuqOtCX_iog9X_1t9X3IqdLVefcr7RMFrvUvFTRBipWPGXSAhx_cwuct6Y2r12fJgGLXXAKduahPnFJBqUaP2R3qkW_KdkiF7uos-LG__YnCuS6_CFcaYtbtb2v7pc0FW1NGgoQbSrywM-Tfy1dOGM89as-VKl6O6Bflz-YHt9sln6WY5_vQ2LjvkmbOO8EhFcbM7hJQGQbamy91JLJ6AEDu4aoloocZc-gDAYT8F1gDeLBrBCnNY5z94EGXukaaU8cUXD4NMnn_-ZAU-cKteYRrkY-sQGBEpAhuxdWEOeo3Ka3P8e3cigdtYp09x1fqNtu97CWY1feh1MLFjeC0FvJAPsiuoywltvsZfqPMmWguT3iwbl70DVbDXkg0ZpVmxtpMZBCCXfnAV3xd6Gk1dts96h5Bvw/xK7PHUyqORKUCWPS14KKGU7znH6O36wX/22
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Sunday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “24-hour hold”efficacy · substantiated
  • “Sculpts, shapes, and locks brows in place”efficacy · unsubstantiated
  • “Laminated look on lock”efficacy · unsubstantiated
Products featured
  • 24-HR Brow Setterhero
  • BADgal BANG!
  • Precisely, My Brow Pencil
  • They're Real!
  • Benetint Pocket Palnew
  • Fan Fest
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.