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BeautyStat/Discount Led/email teardown

This is the Beauty of Now

How BeautyStat built this send — a discount led email shipped as product hero on Monday at 3pm, carrying a 25% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: BeautyStatcampaignPreheader: “Get 25% OFF Peptide Wrinkle Relaxing Moisturizer ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
25% off
Voice warmth
0.75
Sent
Mon · 3pm
Format
Product hero
How this send compares
  • 25% off — 4.3 points deeper than the tracked set average of 20.7% (this brand averages 37.5% when it discounts).
  • Voice warmth 0.66 for BeautyStat vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
The Beauty of Now
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 20, 2025
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Product page · primaryctrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_0
  2. 2“Shop Now”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_1
  3. 3“Get 25% OFF Peptide Wrinkle Relaxing Moisturizer”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_2
  4. 4“Your skin tells a story”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_3
  5. 5“Chemistry that celebrates your skin”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_5
  6. 6“Get 25% OFF”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_6
  7. 7“FREE SHIPPING on all the orders above $75”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_7
  8. 8“BeautyStat Logo”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_8
  9. 9“Shop Now”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_9
  10. 10“Vitamin C”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_10
  11. 11“Shop Skincare”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_11
  12. 12“Luxury Results”→ Product pagectrk.klclick1.com/l/01KXDZ2BPNG5K53PWVE06EDTN7_12
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “90% Reported a dramatic reduction in fine lines and wrinkles”efficacy · substantiated
  • “90% Reported a dramatic increase in elasticity”efficacy · substantiated
  • “80% Reported they are happier with their skin now than 5 years ago”social proof · substantiated
  • “Powered by two clinically studied neuropeptides and glucosamine”ingredient · substantiated
  • “BeautyStat is patented, potent, proven skincare, founded by Cosmetic Chemist Ron Robinson”efficacy · unsubstantiated
  • “Clinically proven, high-potency formulas”efficacy · substantiated
Products featured
  • Peptide Wrinkle Relaxing Moisturizerhero
  • Vitamin C
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.