How Beauty by Earth built this send β a bogo sale email shipped as product hero on Saturday at 10pm, carrying a bogo offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Beauty by Earth does discount it averages 15.0% off β 5.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.72 for Beauty by Earth vs 0.69 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bogo Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Essentials
Hero headline
Your summer essentials are waiting
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP ALLβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Saturday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βDermatologist Tested. Safe for Sensitive Skin. Family & Reef Friendly. Water Resistant 80 Minutes.βefficacy Β· unsubstantiated
βGet 1% back on every order β plus early access and exclusive perks (Glow Insiders loyalty program)βguarantee Β· substantiated
Products featured
Self Tanner Lotion Ultimate Bundlehero
Mineral Sunscreen Duo SPF 50
Relax & Recharge Bundle
Makeup Remover$16
Foaming Face Wash$22
Natural Deodorant$15
Facial Scrub$22
Lip Balm$11
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