How Beauty by Earth built this send — a bogo email shipped as product hero on Monday at 12am, carrying a bogo offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Beauty by Earth does discount it averages 15.0% off — 5.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.72 for Beauty by Earth vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bogo
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
Hurry! These products are selling fast!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GRAB YOURS NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Monday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Dermatologist Tested. Safe for Sensitive Skin. Family & Reef Friendly. Water Resistant 80 Minutes.”efficacy · unsubstantiated
“USA Made (Shower Steamers)”ingredient · substantiated
“These products are selling fast!”social proof · unsubstantiated
Products featured
Hyaluronic Acid Trio Bundlebestseller
Mineral Sunscreen Duo SPF 50bestseller
Sunkissed Bundlebestseller
Shower Steamers Bundlebestseller
Makeup Remover$16
Foaming Face Wash$22
Natural Deodorant$15
Facial Scrub$22
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