How Avon built this send — a bundle deal email shipped as mixed / modular on Wednesday at 9am, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Avoncampaign
Offer
Full price
Voice warmth
0.65
Sent
Wed · 9am
Format
Mixed / modular
How this send compares
When Avon does discount it averages 26.3% off — 5.5 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.66 for Avon vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Deal
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Seasonal
Hero headline
Save $80 on a 3-Pc. Summer Tote + Beauty Musts
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“Skin So Soft + Hydroplenish with Hyaluronic Acid Body Scrub”ingredient · unsubstantiated
Products featured
Summer Market Tote + Isa Knox Anew Clinical Collagen Booster Firming Cream + Skin So Soft Hydroplenish Body Scrub (3-Piece Set)$37hero
Anew Hydra Fusion De-Puffing Eye Serum
Haiku Roll-On Antiperspirant Deodorant
Foot Works Intensive Moisture Foot Cream
HappyCohort
See how your brand compares — open HappyCohort
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.